The popularity of the Internet over the past decade has not only paved the way for more daily entertainment but also for more advertising from major corporate giants. According to comScore, a leader in measuring several aspects of the digital world, online video is still growing its presence in the United States. The company recently announced that data from its Video Metrix service showed 188.7 million U.S. Internet users watched 46 billion online videos in September, up from 36.2 billion in January.
As usual, Google (NASDAQ:GOOG) sites generated the highest number, with 16.2 billion videos. Google also easily logged the highest average engagement among the top online properties, with Facebook (NASDAQ:FB) coming in a distant second. Video ads, often a requirement for viewing online videos, reached 22.9 billion views in September, up slightly from 22.8 billion views in August, reaching a new all-time high. Overall, video ads reached 55.4 percent of the total U.S. population.
Let’s take a look at the top eight U.S. online video content properties ranked by unique video viewers in September. Most of the companies are outperforming the Dow Jones Industrial Average (NYSEARCA:DIA) and S&P 500 (NYSEARCA:SPY) this year.
8. Viacom Digital (NYSE:VIA)
Unique viewers: 38.2 million
Year-to-date performance: 54 percent
7. Yahoo sites (NASDAQ:YHOO)
Unique viewers: 44.8 million
Year-to-date performance: 68 percent
6. Vevo (NYSE:SNE)
Unique viewers: 49 million
Year-to-date performance: 75 percent
5. News Distribution Network
Unique viewers: 49.1 million
NDN is a leading-edge digital video and advertising solutions company. Its syndication and advertising model distributes professional multimedia content from trusted brands to high-quality digital publishers. It is not a publicly traded company, but current employees hail from CBS, CNN, Condé Nast, Cox, Discovery, Turner Broadcasting, and elite individual properties like AJC.com, NOLA.com, and WashingtonPost.com.
4. Microsoft sites (NASDAQ:MSFT)
Unique viewers: 49.2 million
Year-to-date performance: 31 percent
3. AOL (NYSE:AOL)
Unique viewers: 61.8 million
Year-to-date performance: 15 percent
2. Facebook (NASDAQ:FB)
Unique viewers: 67.2 million
Year-to-date performance: 104 percent
1. Google sites (NASDAQ:GOOG)
Unique viewers: 165.4 million
Year-to-date performance: 43 percent
Shares of Google recently climbed above $1,000 for the first time. In 2004, Google went public at $85 per share.
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