If San Francisco-based Uber has proven anything, it’s that the company’s executives take their holidays extremely seriously. Uber, the popular on-demand car service, has been known to pull stunts that involve crazy cool promotions that honor any and all celebrations. Not too long ago, the company sponsored a limited-time only service that involved on-demand Christmas trees getting delivered to customers’ doorsteps, and before that, cute and cuddly kittens were the ones being hand-delivered in honor of National Cat Day.
Now, with Valentine’s Day approaching, many have wondered what Uber might have in store for February 14, and it looks like we’re not going to be disappointed. Thanks to CNET, we know what the company’s romantic promotion entails. Here’s a hint: it goes above and beyond roses, but don’t count out the flowers.
CNET reported Tuesday that for a limited-time only (read: Friday), Uber is giving customers the opportunity to order skywriting messages from its app for certain cities. What does that mean, exactly? From 10 a.m. to 6 p.m., Uber users in New York, Los Angeles, Dallas, and San Diego will see a new option pop up on the Uber app on their phone. From the app, they can order a skywriting message for that day and personalize their message, as long as it is fewer than 12 characters. The service costs $500. (Pocket change.)
Not only will Uber drive you around for your big date on Valentine’s Day, it’ll also splash a message across the sky for you. CNET reports that the promotion is part of a partnership Uber has with MasterCard, but the publication also warns that demand for the service could exceed supply. Once users have ordered a message, they have to wait for confirmation until they can personalize the service and pay for it. That means someone may have to order several times before getting a response.
It’ll be interesting to see how well Uber fares with its pricey new promotion come Friday. A personalized sky-written message is something many romantics dream about, but the lofty $500 price tag is also probably not what their significant others want. Nonetheless, Uber appears confident that consumers will order its service and pay the big bucks to have their words written in the sky — and if they don’t, there’s always roses.
Don’t assume Uber has forgotten about the iconic Valentine’s Day flower. CNET also reports that those who don’t want to hand over the $500 can also take part in an Uber promotion by simply signing up for an Uber ride that day. All Uber customers will receive a rose and a ProFlowers discount card on Friday. Uber has teamed up with ProFlowers to make the promotion happen.