Verizon Steps Up Its Game

Verizon Wireless (NYSE:VZ) announced a nationwide launch of a 4G LTE broadband router and antenna to be mounted on a home’s exterior, demonstrating the wireless carrier’s next big move into the residential broadband market.

Verizon will be offering HomeFusion Broadband, which will target consumers looking for alternatives to their current service. The wireless carrier will cater to areas with limited broadband choices. Verizon will offer installation and the equipment for $199. Service will cost $60 a month for 10 GB of data, $90 a month for 20 GB, or $120 a month for 30 GB of data. Any additional data usage would cost an extra $10 per 1 GB. Since March, the HomeFusion Broadband service has been available to six markets.

The equipment for the service will consist of a 4G-equipped WiFi router and an exterior cylinder-shaped antenna attached to a house. The antenna features multiple internal antennae to pick up the best LTE signal, and will also connect to the router. The router will connect to up to four Ethernet-connect devices and to at least 20 Wi-Fi devices in the home. Average downlink data rates range from 5-12 Mbps, and the uplink average is 2-5Mbps.

According to a spokesperson, the service and equipment will be available through Verizon stores and selected authorized agents. Currently, Verizon’s LTE service is available in 230 markets and reaches more than two-thirds the U.S. population.