What Are Yahoo’s Big Plans for Vizify?

Source: Getty Images

Yahoo (NASDAQ:YHOO) is bringing another social media platform under its umbrella. The technology giant has acquired Portland-based social startup Vizify. As of Wednesday, the website is no longer accepting new users. The front page contains an announcement about Yahoo and the suspension of service.

Vizify’s statement says that the company is at the beginning of a transition: “As for what’s next, we can’t talk specifics just yet, but we’re excited to bring a more visual approach to data at Yahoo. We have a lot more up our sleeves and can’t wait to get started.”

Vizify specializes in data visualization, creating online interactive content that can be integrated into other webpages or displayed on its site. Bios are profiles that contain content such as photos, links to the user’s other social media profiles and blogs, as well as some personal information, like where they live and attended school. Vizify will be bringing its style to Yahoo.

“Yahoo has acquired Vizify, a company that turns your social media data into interactive infographics, videos, and more. We have found in Vizify a company that shares our passion for visualization technology and the user experience. The team of five has joined Yahoo’s media product organization in San Francisco,” said a Yahoo spokesperson via email.

Vizify’s five-person team will be relocating to San Francisco to join the team at Yahoo’s office. They say that they have been in talks with Yahoo since the summer.

Vizify joins the ranks of other social media platforms under the Yahoo umbrella. Flickr purchased by Yahoo in 2005. Tumblr was purchased in May, raising concerns for Tumblr users. Flickr has been integrated into Yahoo as its primary photo-sharing application. Tumblr operates fairly independently, although Yahoo now has a series of official Tumblr accounts for Yahoo and its services, including Flickr. Neither Yahoo nor Vizify has disclosed the purchase amount.

Vizify has also stayed quiet about other key details of the deal.  The announcement primarily goes into detail about how suspending Vizify services affects current users.

Current Vizify users can opt to archive their current bios by April 7 of this year, but no new content can be created. Its terms of service apply through September for those who archive their bios. For users who decide to not archive their content, terms of  embeds from bios and other content will not be affected. Users who paid for upgrades will receive refunds. Customers who purchased custom domain names will retain them.

Vizify was founded in 2011 and grew to the five-member team that signed the merger announcement. The company participated in two business incubation programs, Seattle’s TechStars and the Portland Seed Fund, both of whom the team thanked in their post. Vizify had partnerships with Twitter. The startup received $1.4 million as part of a fundraising effort in 2012. The team made sure to thank their investors and families, too, as it journeys south to work at Yahoo offices.

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