Where’s the iPhone 9? Apple Skips From 8 to 10 With iPhone X Announcement

Apple has announced the release of the iPhone 8 and the iPhone X, but the iPhone 9 is nowhere to be found.

At a keynote event on September 12, Apple unveiled the iPhone 8 and the iPhone 8 Plus, which are fairly similar to the iPhone 7 and iPhone 7 plus but with upgraded processors, displays, and cameras. They also have a glass back and allow users to charge them wirelessly. Later in the press conference, Apple announced the iPhone X, which is pronounced “iPhone 10.” This much more expensive model has no home screen; it’s able to recognize the user’s face, and so the phone opens as soon as you pick it up and look at it.

Apple announces the iPhone X

Apple announces the iPhone X. | Justin Sullivan/Getty Images

On Twitter, viewers of the keynote had one lingering question: what happened to the iPhone 9? Why is Apple skipping from 8 to 10?

The actual reason for this seems to be that Apple wanted to release the iPhone X in conjunction with the 10 year anniversary of the first iPhone, which hit store shelves in 2007. If they called this one the iPhone 9 and waited to release the iPhone X next year, they would just barely be missing the opportunity to release a product with 10 in the name on the 10 year anniversary, and so they skipped ahead.

Apple has already proven that they don’t really care that much about having a consistent naming convention for their mobile devices. First there was the iPhone in 2007, which was followed up by the iPhone 3G. This was not because it was the third iPhone but because it included 3G networking; there never was an iPhone 2. Then there was the iPhone 3GS, but then after that was the iPhone 4, and then the iPhone 5, iPhone 6, and iPhone 7. Apple quickly abandoned the idea of the number after “iPhone” signifying what level of wireless technology it supported and soon just started listening them in order. But now they’re deciding to let the number signify something else, in this case the fact that 2017 is the device’s 10th anniversary.

Apple announces the iPhone 8

Apple announces the iPhone 8. | Josh Edelson/Getty Images

Weirdly, this is not the first time that a technology company has skipped the number 9. With Windows, Microsoft skipped right from Windows 8 to Windows 10, never releasing a Windows 9.

The iPhone X costs $999, and it will be released on November 3.