The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.
According to comScore, a leader in measuring several aspects of the digital world, Americans are still viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed 182.5 million U.S. Internet users watched 39.3 billion online videos in March, up 19 percent from the 33 billion videos in February. As normal, Google Sites generated the highest number with 12.8 billion videos and easily logged the highest average engagement among the top ten properties.
Video ads, often a pesky prerequisite for viewing online videos, surged 33 percent to 13.2 billion views in March, compared to 9.9 billion in the previous month. March was the highest total of video ad views in history. Google sites delivered a record 2.3 billion video ads. Overall, video ads reached 52 percent of the total U.S. population an average of 82 times during the month.
Let’s take a look at which sites are attracting the most users and providing a huge medium for advertisers…
Listed below are the top U.S. online video content properties ranked by unique video viewers in March:
Google sites (NASDAQ:GOOG): 153.9 million
Facebook (NASDAQ:FB): 63.8 million
VEVO (NYSE:SNE): 52.0 million
Yahoo! sites (NASDAQ:YHOO): 50.3 million
Viacom Digital (NYSE:VIA): 43.8 million
News Distribution Network: 43.2 million
AOL (NYSE:AOL): 40.5 million
Amazon sites (NASDAQ:AMZN): 37.2 million
Microsoft (NASDAQ:MSFT): 35.2 million
Turner Digital: 32.4 million
After most of the content properties logged declines in February from the prior month, all of the top 10 companies saw gains in March, with the exception of News Distribution Network and Microsoft.
ComScore also finds that 84.5 percent of the U.S. Internet audience viewed online video in March, with the average duration per content video being 5.6 minutes. Video ads accounted for 25.1 percent of all videos viewed and 2.2 percent of all minutes spent viewing video online.
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