Why Are Apple and Samsung Bringing Out the Big Guns?

Court proceedings in the Apple (NASDAQ:AAPL) versus Samsung patent case in California will turn high-profile on Monday as the chief executives of both companies meet. However, the court-directed mediation is not likely to bring about a significant breakthrough in the dispute, according to experts. The case is set for trial at the end of July in San Jose, California.

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Apple has accused Samsung of having “slavishly” copied its designs in making its smartphone and tablet products, with Samsung countersuing.

While Apple’s Tim Cook and Samsung’s Choi Gee-sung will meet after being instructed by U.S. magistrate judge Joseph Spero in what has largely been a bitter dispute, the discussions are not likely to yield result. “This dispute isn’t ripe for settlement,” patent expert Florian Mueller told Reuters. “Under the present circumstances, the two companies’ delegations should spend a couple of fun days in Yosemite Park or Napa Valley, rather than meet in court only to pretend they’re being constructive.”

While the two companies have already had at least one mediation session earlier, they are said to be nowhere close to settlement.

The two, leaders in the world smartphone market, have big stakes in the case. Samsung’s 44.5 million smartphone shipments in the first quarter of the year gave it a 30.6 percent share of the global market, while Apple’s 35.1 million units accounted for a 24.1 percent share. The case can also have wider implications as Apple is also in court disputes with two other Google (NASDAQ:GOOG) Android-run phone manufacturers, HTC and Motorola Mobility (NYSE:MMI).

Samsung is also a supplier of products for Apple, which makes their relationship somewhat complex.

The chief of Samsung’s mobile division said the company was keen to resolve the issues. “There is still a big gap in the patent war with Apple,” said JK Shin. “But we still have several negotiation options.”

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