Give the People What They Want: Apple’s iPad
The iPad continues to stay on top of consumers’ wish list as the success of Apple’s (NASDAQ:AAPL) tablet eats up sales of Amazon’s (NASDAQ:AMZN) Kindle Fire. According to a new survey of potential tablet buyers, the Kindle Fire is “floundering” while the iPad remains the most popular choice of buyers.
Almost 73 percent of consumers who plan to buy a tablet over the next 90 days said they would choose Apple’s iPad, with 8 percent opting for the Kindle Fire, and 6 percent preferring Samsung’s Galaxy Tab, according to a ChangeWave Research survey.
Samsung and Apple were the only brands that grew in interest, with the Galaxy Tab doubling its share of planned purchases since last quarter. The $199 Kindle Fire had seen heavy interest last year at its launch, but demand has lately collapsed.
The survey also questioned consumers about their interest in the possibility of Apple launching a smaller iPad and found that 14 percent of those polled said they were “somewhat likely” to buy such a device, even though the company is yet to confirm the rumor. About 3 percent said they were “very likely” to do so. The Apple rumor mill has claimed that the company will launch an iPad mini with a screen size of 7.85 inches and a resolution of 1,024 by 768 pixels.
“At the moment, the greatest competitive threat to the new iPad could well be the iPad Mini — which doesn’t exist yet, but even if it does, it too will be made by Apple,” ChangeWave’s Paul Carton said.
Part of the reason may be that Apple also scored big in customer satisfaction. While 81 percent of the surveyed buyers of the third-generation iPad said they were “very satisfied” with their purchase, just 41 percent of Kindle Fire owners, and 46 percent of Galaxy Tab owners said the same about their respective device. Almost 71 percent of iPad 2 owners said they were “very satisfied.”
The survey was conducted across North America during the month of May.