Will Amazon’s NEW Move Cast A Dark Shadow on Apple’s Cloud?

Amazon (NASDAQ:AMZN) is preparing to go head-on with Apple (NASDAQ:AAPL) in the music sphere after reportedly being close to finalizing license deals with several music studios for its cloud music service. Amazon has already reached agreements with Universal Music Group, EMI, and Sony Music Entertainment (NYSE:SNE), according to CNET, and is negotiating with Warner Music Group (NYSE:TWX). Amazon could announce the deals in the next few weeks, offering new services that could possibly match many features of Apple’s iCloud.

Don’t Miss: Is Google Eating into Amazon’s E-Book Revenue Appetite?

Amazon had launched its Cloud Drive and Cloud Player in March last year without licenses from the labels, preventing it from offering a scan-and-match process and forcing users to upload every one of their songs individually to the cloud.

Because Apple obtained licenses before launching its cloud service last year, it could scan a user’s hard drive and identify music stored in it before simply matching it copies stored in the iTunes. As a result, the user had access to music without needing to upload it. Google (NASDAQ:GOOG) did the same with its Google Music service, striking deals with more than 1,000 labels.

Amazon announced on Wednesday that the Cloud Player app was now available for the iPhone, iPad, and the iPod Touch.

Don’t Miss: Did Apple Miscalculate MacBook Pro Demand?