Tim Cook dropped some hints on Tuesday of a possible Apple (NASDAQ:AAPL) television eventually coming into the market, but according to one report, a more solid sign about the product will come within the next couple of weeks.
Apple is planning to demonstrate a brand new version of the Apple TV operating system at its Worldwide Developers Conference next month, according to BGR. The new operating system will add several new features to the current OS that runs Apple’s set-top box, but more importantly, it will be the software that eventually runs on the upcoming high-definition television.
Apple is reportedly hoping to give manufacturers a head start in developing accessories compatible with upcoming television. The API will help control any connected components from the Apple remote, and maybe even a remote iOS app.
Apple chief executive Cook had said in a stage interview on Tuesday that the company was very interested in the television sphere. “We are going to keep pulling the string and see where this takes us,” he said, though he declined to comment specifically on a television product from the company.
Speculation about the possible new product had first begun after Apple co-founder Steve Jobs told his biographer last year that the company had “finally cracked” how to build a game-changer TV. With several analysts and supply sources speaking of the product possibly being in manufacturing already, the rumors gathered pace. Piper Jaffray analyst Gene Munster has even said Apple may unveil the product this year and release it in 2013.
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