Will Apple’s Big June Release Be A Starkly Different Macbook Line?
Apple (NASDAQ:AAPL) will launch the new MacBook Pro line at its annual developers conference starting June 11, according to Bloomberg, with the new laptops featuring a thinner design, more powerful chips made by Intel (NASDAQ:INTC), and high-definition screens.
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The new MacBook will run on Intel’s new processors, called Ivy Bridge, and will have a slimmed-down body design from the current 0.95-inch (2.4 centimeter) thickness. They will also have flash memory to cut startup times. The Ivy Bridge processor is made with an updated manufacturing process, resulting in more powerful chips that use less battery life. Apple last redesigned the body of the MacBook Pro in 2008.
Barclays Capital’s Ben Reitzes also wrote that the laptop launch in June may include an $800 MacBook Air. The slimmer laptop by Apple currently starts at $999.
Mac sales have been growing faster than those of Microsoft (NASDAQ:MSFT) Windows PCs over the past few years. Apple controlled 11.6 percent of the PC market in the U.S in the fourth quarter of last year, compared to 6.1 percent in the same period of 2007. Since 2007, when the iPhone was introduced, Apple’s Mac sales have more than doubled, reaching $21.8 billion last year.
Apple is also widely expected to preview its latest Mac operating system, Mountain Lion, at the developer conference. The new software includes many elements of the iOS mobile software that runs the iPhone and iPad, including the option of sending a text message. The company is also likely to preview some new mobile software features at the conference.
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