Will Google Give iPad Users an Alternative to Safari?
Google (NASDAQ:GOOG) is preparing to launch its Chrome Internet browser for Apple’s (NASDAQ:AAPL) iPhone, iPad, and iPod touch devices, according to Macquarie Equities Research. Macquarie writes to investors that Chrome for iOS will get approved this quarter. The research group says such a move will reduce the amount of money Google has to pay to Apple for the use of Google searches in the native iOS Safari browser.
However, even though Apple now allows third-party browsers to be installed on its operating system, it does not let the user set one as the device’s default browser. Basically, all links in emails, texts, or other apps automatically open in Safari, creating a usability barrier that gives Safari a competitive advantage.
Google, meanwhile, has been complaining along with Mozilla about Microsoft’s (NASDAQ:MSFT) decision to only allow its own Internet Explorer to run natively on Windows RT, the Windows 8 version for ARM-based tablets and laptops.
Investing Insights: Smartphones and Tablets Are Driving Growth in This Industry.