Will These Apple Patents Boost Revenue or Benefit Users?
Apple (NASDAQ:AAPL) has two patents that were recently published by the U.S. Patent and Trademark Office and discovered by AppleInsider — one which could benefit users of Apple devices and another that could benefit the company.
The first patent could rely on technology that is already available in many of Apple’s products — like Bluetooth or WiFi. The system described in the patent filing is a method of transferring files or data between devices based on context and proximity.
If an iPhone user wants to insert a picture from their phone into a document open on their iMac, the transfer process could be as simple as having the individual files open on both devices, and then allowing the devices guess what the user wants them to do. This sort of feature could be handy for business people and trendy with other users, and it could also incentivize ownership of different Apple products, like an iPhone and iMac, rather than just one or the other.
That patent could in effect drive up revenue for Apple, but the second patent is directly intended to make such technology possible…
The patent published by the USPTO described a means of making items on iTunes available and purchasable even when device users are offline. The method that would be employed is actually quite simple and could greatly increase Apple’s selling opportunities.
If a user is somewhere without a data connection, they currently have no way to buy content from iTunes. But, the new patent will enable Apple to store content on a user’s device preemptively based on what iTunes thinks a user might want, and then the user could purchase that stored content with preloaded credits.
Of course, the system cannot be expected to be flawless, as Apple cannot possibly guess and store everything users might want while they are offline. But, it does present an opportunity to make sales in situations where Apple has been unable to make sales before.
Both patents could contribute significantly to Apple’s revenue by boosting device and content sales.
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