Is This Steve Jobs’ Last Design Idea for the iPhone?
Steve Jobs had worked on creating a larger screen for the iPhone before his death in October, and Apple (NASDAQ:AAPL) will introduce the change in its next-generation device. Apple has not altered the size of the display on its smartphone since its 2007 launch, but faced with the design evolution from competitors like Samsung as well as demanding uses by consumers, the company is ready for the change, according to Bloomberg.
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Apple (NASDAQ:AAPL) was earlier reported to have placed orders with several suppliers in Asia for a screen that measured 4 inches diagonally. All the older versions of the iPhone have a 3.5-inch screen size. Testing on the larger displays has reportedly already been done by LG Display (NYSE:LPL), Sharp, and Japan Display, and production is set to begin as early as next month. However, it’s not yet clear if Apple will increase the overall length of the phone or just the size of the screen so that it takes up more space on the front of the phone.
The company has declined to reveal its plans.
Apple (NASDAQ:AAPL) co-founder Steve Jobs is said to have worked closely on the redesigned phone, playing a key role in its development despite having been on medical leave from the company since last January.
The phone, which several analysts have predicted will be launched in October, is also likely to be 4G LTE compatible so that it can use the faster wireless networks being built by carriers like AT&T (NYSE:T) and Verizon Wireless (NYSE:VZ).
With consumers using smartphones for tasks such as watching video and playing games, larger screens such as those introduced by Samsung have done well. Samsung, whose phones run using the Google (NASDAQ:GOOG) Android operating system, regained the lead in the smartphone market in the first quarter. Screens of Samsung’s many phones range from 2.8 inches to 5.3 inches, and HTC also has phones with screens as large as 4.7 inches.
The iPhone has been Apple’s (NASDAQ:AAPL) most-popular product and made up 58 percent of its sales in the second quarter, but shipments of existing iPhones may drop in the next few months as speculation of a new model rises.
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