Despite chief executive Dan Hesse accepting that the company’s big investment on Apple’s (NASDAQ:AAPL) iPhone will not pay off until 2015, Sprint (NYSE:S) is getting aggressive in taking on more of the smartphone consumer base in the U.S. from competitors AT&T (NYSE:T) and Verizon Wireless (NYSE:VZ).
Sprint is the only major carrier in the U.S. to still offer unlimited data plans, and after launching an advertising spree to promote that fact, it is now offering a sweeter promotion by offering a $100 discount when a customer trades in another carrier’s iPhone for Sprint’s iPhone 4S.
The promotion is on activations of new iPhone devices with Sprint on or before July 3. Customers can bring in their current iPhone from any other carrier to a Sprint store, or online, and receive $100 off the purchase of a new iPhone 4S with a new line of service and a two-year agreement. This excludes Sprint upgrades.
Sprint, which posted more than $860 million in losses in its first quarter selling iPhones, recently committed to buying $15 billion worth of the Apple smartphones as a long-term strategy to stay competitive with rival carriers. “We believe in the long term,” Hesse said. “And over time we will make more money on iPhone customers than we will on other customers.”
Sprint’s unlimited data plans include an Everything Data Plan that costs $80 a month and the Simply Everything plan that is priced at $100 per month.
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