Yahoo Announces New Developer Page and Changes to Games

Source: Getty Images

The Yahoo (NASDAQ:YHOO) page for games, gaming news, and trial downloads is about to undergo some changes. The site is launching a new games platform for developers: The Yahoo Games Network is a platform for third-party developers who want to bring their games to Yahoo.

News of the new developer backend page came in the form of an announcement on Yahoo’s official Tumblr on Wednesday. The post, written by Jesper Jensen, GM at Yahoo Games, says that the new platform is just the beginning of changes ahead for Yahoo Games.

We plan to keep building out our platform with improvements and new features — providing not only a great experience for our millions of users, but also a cross-platform network for developers looking to reach the untapped gaming audience of Yahoo’s 800 million users worldwide (including 400 million users on mobile),” he said.

Yahoo currently has a diverse games page, but it seems the company is looking to expand on its current offerings and reach its games to Web, Apple, and Android devices. The new platform offers support, hosting, monetization options, and analytics for companies that create the games Yahoo users will be playing.

The technology firm has gotten serious about its gaming opportunities in the past year. Yahoo acquired gaming platform startup PlayerScale in May, around the same time it acquired Tumblr. Jensen was formerly the CEO of PlayerScale before working at Yahoo. In a blog post on the front page of its website, he said that his work helping developers launch games would continue at Yahoo.

Our goal has always been to help developers build the best possible games, without having to worry about building and scaling the infrastructure required to operate today’s biggest successes,” Jensen said. “In working with the folks at Yahoo!, it has become clear that we share this passion.”

Yahoo has also recently acquired other gaming companies, hinting that more is coming for its users. It acquired mobile gaming company Loki Studios the same month it acquired Tumblr and PlayerScale. And Yahoo purchased Cloud Party, a gaming company specializing in virtual worlds, in January.

Yahoo’s current games page includes games from every genre — from role playing and multiplayer games to crossword and Sudoku puzzles — similar to those found in newspapers. The company is also working to develop more games. The post mentions several gaming companies the company is currently working with to bring more games to the website. Rumble Entertainment, DreamWorks, SGN, ChangYou, Namco Bandai America, Playtika, FlowPlay, and Con Artist Games are all named in the post.

In the midst of all these changes, Yahoo is also looking for feedback from its fans. At the bottom of the post is a link to a page where Yahoo users can submit suggestions, complaints, and pleas for what they want to change and what they think Yahoo should leave alone on the Yahoo Games page. One thing is definitely clear: Change is in the air for Yahoo Games this spring.

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