Yahoo Asks Users to Get an Account

Source: Thinkstock

Yahoo (NASDAQ:YHOO) users who sign-in using Google (NASDAQ:GOOG) or Facebook (NASDAQ:FB) are going to face an ultimatum soon — get a Yahoo ID or lose access to Yahoo’s services.

The story became public in a Wednesday morning story by newswire Reuters. This move is the technology firm’s most recent attempt to get users to get actual Yahoo accounts instead of logging in using the more popular Facebook or Google accounts. Using either of the latter two options is a common practice across the web for a variety of websites and social media platforms. Yahoo has declined to announce when the options get the axe or how many users currently have Yahoo accounts.

Yahoo representatives say that the new procedure will allow a better sign-in, easier password recovery, and better customer service, among other benefits.

“We are always looking to improve our user experience, and we believe this new sign-in process will allow us to offer the best personalized experience to everyone,” Lauren Whitehouse, Public Relations Manager for Search and Technology at Yahoo, told us.

Current Yahoo account users already can use their usernames across all Yahoo services. Someone with a Yahoo account can use it for Yahoo Mail, Flickr, and to comment on Yahoo News. It can also be used for most other Yahoo services currently. Users who currently use Google or Facebook accounts will get eased into the process gradually. As of Wednesday, both account options are still available to users. Yahoo’s decision makers said that the move is part of the process of improving the user experience for its various services.

“Yahoo is continually working on improving the user experience, which includes our sign-in process for Yahoo Sports Tourney Pick’Em. This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone,” read the prepared statement included in emails to the press.

Yahoo has been attempting to improve its offerings since current CEO Melissa Mayer took the technology company’s top job in summer 2012. Yahoo Mail and Yahoo Finance have both had key updates released. A Yahoo News app that offers a short digests of news stories twice a day and other new mobile apps premiered during her tenure. Photo-sharing site Flickr was updated with a terabyte of storage space for each user. The technology company also acquired social media blogging platform Tumblr during this period.

Just in time for the upcoming NCAA March Madness tournament, Yahoo Sports Tourney Pick’Em, an online basketball bracket that is a part of Yahoo Sports, is one of the first Yahoo Services to be affected by this change. Given the popularity of the Yahoo’s fantasy sports services, this will impact many users who are currently signing-in via Facebook or Google.

This move does not affect every single website under the Yahoo umbrella. Tumblr, which operates independently of its parent company, still requires its own separate login credentials. However, like its parent will soon be practicing, no Google or Facebook IDs can be used to sign in.

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