Your Cheat Sheet to Apple’s Week of Stock Moving News
As always, it was a busy for Apple (NASDAQ:AAPL) as product rumors — some even birthed by the words of its own secretive employees — again abounded, and the company was occupied with defending its honor in courtrooms around the country. With expectations growing as its developers’ conference heads close and the second half of the year draws upon us, predictions about what the company will be up to are adding speed and volume. For those who want a snapshot analysis of recent goings-on in the Apple world, here’s a brief recount of the week’s big deals:
Out of Ammunition
Apple rejected charges that it conspired with publishers to fix prices of e-books by calling the U.S. government’s antitrust lawsuit against it “fundamentally flawed.” Apple told a U.S. District Court in Manhattan that its entry into the industry had actually increased demand for e-books by forcing Amazon (NASDAQ:AMZN) and rivals such as Barnes & Noble (NYSE:BKS) to compete more aggressively and upgrade their technology. Apple also said in its filing that the government had not “accurately characterized” a comment attributed to late co-founder Steve Jobs, which had him offering publishers a means to boost prices and “create a real mainstream e-books market at $12.99 and $14.99.” Read More: Apple: We Didn’t Do Anything Wrong
Change Comes From the Top
A new report said Jobs had himself worked on creating a larger screen for the iPhone before his death in October, and that Apple was ready to introduce the change in its next-generation device after currently being in the process of testing out several screen sizes. The rumor mill added that the new iPhone could also have a smaller dock connector, basically a much narrower version of the current squared-off-on-the-corners connector. The first suggestion will undoubtedly give Apple’s smartphone added advantage over Samsung and HTC’s Google (NASDAQ:GOOG) Android devices, but the second change would mean that the new iPhone will not be able to use the cords of previous Apple mobile devices that have remained unchanged for years now. Read More: Apple Reinvents the iPhone
No Love Between Fierce Fighters
Two-day long settlement talks between the chiefs of Apple and Samsung this week over their patent dispute have reportedly not resulted in any agreement. The companies are said to be preparing to return to their court trial in July after Apple’s Tim Cook and Samsung’s Choi Gee-Sung couldn’t quite see eye-to-eye despite meeting for a total of 16 hours. The dispute had started in April last year when Apple sued Samsung for copying the “look and feel” of the iPhone for its Galaxy line of smartphones. Samsung countered with allegations of its own, and the fight has only escalated in the last few months. Read More: Apple and Samsung Are Headed to Court
Waiting For the Next Big Thing
How many guesses will it take before we know what Apple is actually working on developing right now? Jonathan Ive, Apple’s lead designer, added more spice to the wonderings by saying that the company’s current project was the work he would hope to be remembered for. “A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about,” Ive said. Apple, of course, is said to be working on everything from a larger iPhone, a smaller iPad, a new Mac line of products, and a revolutionary high-definition television set. Read More: What is This Secret Project Apple Designers Are Working On?
The Rich Get Richer
According to brand equity database BrandZ, Apple has retained its number one position in the list of the most valuable brands of the year. Apple’s brand value of $182.95 billion grew 19 percent year-over-year. Other major tech companies further down the list include Amazon, public trading newbie Facebook (NASDAQ:FB), China’s Internet search engine Baidu (NASDAQ:BIDU), Hewlett-Packard (NYSE:HPQ), and Intel (NASDAQ:INTC). According to BrandZ, the new list reflects that consumers are becoming more selective than ever when choosing brands to use and trust. Read More: Is Apple the Most Valuable Brand in the World?