Zynga Has BIG Plans For China

Zynga (NASDAQ:ZNGA) is trying to go big in China through its partnership with microblogging service Sina (NASDAQ:SINA), and the social games provider is now hiring new tech brains in the country as part of the deal between the two. Zynga already has more than 100 employees in Beijing.

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China is seen as a big market ripe for growth, leading to technology companies beginning to focus more and more on the country. Apple (NASDAQ:AAPL) announced last week said that it will offer increased access to several Chinese Internet services, including Sina Weibo, in the next upgrade its iOS mobile software.

Zynga still gets most of its revenue from games played by users on Facebook (NASDAQ:FB), which is restricted in China. With that in mind, it is working hard on gaining new smartphone users in the country, and launched its Draw Something mobile game for Weibo, Sina’s Twitter-like microblogging service that has more than 300 million registered users.

“Mobile is fast growing globally for us,” Andy Tian, general manager at Zynga China, told Bloomberg.

Weibo is also seeing increased activity on mobile devices as more and more users start using smartphones rather than computers for daily activities.

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