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‘And Just Like That…’: Mr. Big Actor Chris Noth Accused of Sexual Assault By 2 Women; Peloton Pulls His Ad

Chris Noth, the actor who plays Mr. Big on "Sex ad the City" and "And Just Like That..." has been accused of sexual assault by two women. The exercise equipment company Peloton has removed an ad featuring Noth as a response to the allegations.

Chris Noth, the actor who plays Mr. Big in Sex and the City and And Just Like That…, has been accused of sexual assault by two women. The alleged incidents occurred more than a decade apart and the accusers do not know each other, yet their stories have some striking similarities. Peloton, an exercise equipment company, has removed an ad featuring Chris Noth in response to the allegations. 

Chris Noth holds a microphone and a bottle of alcohol.
Chris Noth | Astrid Stawiarz/Getty Images for SiriusXM

‘And Just Like That’ actor Chris Noth has been accused of sexual assault by two women

Two women, who are now aged 31 and 40, reached out to The Hollywood Reporter separately, months apart, to share their stories about the Mr. Big actor. 

The alleged incidents happened in Los Angeles in 2004 and New York in 2015. Both women said ads and headlines about the Sex and the City revival, And Just Like That…, brought up painful memories of their assaults. 

Both women described strikingly similar scenarios in which Noth persuaded them to come to his apartment and then assaulted them from behind while in front of a mirror, despite the women saying no. 

One of the assaults was so violent that the alleged victim had to get stitches afterward. And at the time of the second alleged assault, Noth was married and had his first child with his wife, Tara Wilson.

Chris Noth and Sarah Jessica Parker take a carriage ride.
Chris Noth and Sarah Jessica Parker | James Devaney/GC Images

Chris Noth denies the sexual assault allegations

When asked for a statement in response to the allegations, Noth replied: “The accusations against me made by individuals I met years, even decades, ago are categorically false.”

He maintained that his encounters with the women were consensual. “These stories could’ve been from 30 years ago or 30 days ago – no always means no – that is a line I did not cross. The encounters were consensual.”

He added that the timing of the allegations was suspicious. “It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

Chris Noth poses at an event.
Chris Noth | Bruce Glikas/WireImage
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Peloton pulled an ad featuring the ‘And Just Like That’ actor in response to the accusations

In the first episode of And Just Like That…, Chris Noth’s character Mr. Big dies of a heart attack after working out on a Peloton bike. The company created an ad featuring the actor, but they have removed it since the accusations of sexual assault came to light. Peloton deleted all social media posts about Noth and the YouTube video of his ad.

The exercise equipment company also released the following statement to Variety: “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

How to get help: In the U.S., call the RAINN National Sexual Assault Telephone Hotline at 1-800-656-4673 to connect with a trained staff member from a sexual assault service provider in your area.