Did Ariana Grande Direct Her ’34+35′ Music Video?
In addition to being a singer, Ariana Grande also holds titles such as songwriter, producer, sound mixer, actor, and much more. However, one credential she has yet to add to her list is that of director. Could her music video for Positions single “34+35” mark her foray into this area?
Ariana Grande’s second ‘Positions’ music video is ’34+35′
Grande kicked off her latest era with the “Positions” music video. In it, she is the president, holding cabinet meetings and walking several of her many dogs on the White House lawn. It was received as a dig at President Donald Trump while also playing into the 2020 election hype.
The artist dropped “Positions” (the single and music video) on October 23, 2020. She then shared that her album, also titled Positions, was arriving on October 30, 2020. A couple of weeks later, Grande hinted that a music video for the album’s second single, “34+35,” would come next.
She previously said she has to ‘control every little thing’
Grande didn’t direct the video for “Positions.” That job went to Dave Meyers, who previously directed her “God Is a Woman” music video. But that doesn’t mean Grande wasn’t in charge. “I control every single shot,” she told Zach Sang of her career. “I call every single shot. I control every little thing.”
“I used to not, and I used to be able to pass things off and kind of trust people with other things. And then it would go horribly wrong,” she continued. “Now, the only option is to literally fill every position.” Her mother, Joan Grande, inspired Grande. “I think I learned a lot of that from her because she does everything herself as well,” she said.
What is ’34+35′ about?
When Grande shared the tracklist for Positions, some fans quickly deduced that “34+35” adds up to 69 — as in, the sexual position. “It came up as a total joke. Then I fell in love with it,” she said of the concept, in which she sings about having sex for hours with her partner. “It’s just a fun song.”
“I think that people know that I’m not really sitting here f*cking till dawn,” Grande explained of the humor. “I’ve been very nervous about this one because…I don’t want it to distract from the rest of [the album],” she continued. “But I do love it. And sonically, it’s one of my favorite things we’ve ever done.”
Grande revealed the music video director
Grande shared the official announcement for the music video on November 16, 2020. She shared a simple message on her social media accounts. “34+35 Directed by Director X Tomorrow 9am pst.” The song was not a surprise, nor the date, given what she had teased previously. But who is Director X?
Though it may sound as though Grande is keeping a secret by giving the director an alias, Director X is the professional name of Julien Christian Lutz, a Canadian music video director. Though the pair have never worked together before, Director X recently worked with Grande’s friend Demi Lovato on “Commander in Chief.”