Audi makes some of the best high-tech luxury cars in the world, so it’s no surprise that Audi teamed up with the Avengers.
In Avengers: Endgame, Audi took the opportunity to show off its latest and greatest car, the Audi e-tron. With that said, Marvel Studios had to make one big change to the car for the movie.
How the Audi e-tron was featured in Endgame
After the events of Avengers: Infinity War, few of Earth’s mightiest heroes remained. With a snap of Thanos’ fingers, exactly half of the universe’s population was dusted into oblivion. After a 5-year time jump into the future, the world’s changed.
But, fortunately for Tony Stark, Audi still existed, and Audi made him a car fitting for the future.
That car was the Audi e-tron GT, an all-electric luxury sedan that’s loaded with gadgets and gizmos that only Ironman could dream of. And so, when the Avengers assembled at their New York facility to try to solve their Thanos problem, Tony Stark rolled up to the facility in his fancy new Audi e-tron GT.
The only problem was that the e-tron GT in Avengers: Endgame did not behave like an e-tron GT would in real life.
Changed for dramatic effect
As Hot Cars reported, since the e-tron GT is an all-electric vehicle, it shouldn’t have any engine noises. This is simply due to how electric motors work compared to how an engine in a regular car works.
A regular engine is taking fuel and burning it, causing little explosions that make the noise that drivers and passengers are all too familiar with.
But an electric motor just takes the energy from a battery and makes things move, no explosions necessary. Hot Cars doesn’t know why Disney, Marvel Studios, or the Russo Brothers chose to add this fake engine noise over the e-tron GT since that isn’t how it would sound in real life. But, Hot Cars does have a theory.
While Audis are great looking cars, there’s a certain oomph factor to hearing a car roll into a dramatic scene. As Hot Cars said, it’s possible that the creatives in charge decided to dub that fake engine noise over the e-tron GT so that Tony Stark’s arrival would be more dramatic. If you mute the scene in question, it certainly does feel weaker without the engine sounds.
As it turns out, Electrek talked to Audi about it, and Hot Cars’ theory was confirmed. The people in charge wanted to add an engine noise for dramatic effect, and so Audi’s designers created one just for the movie. However, Audi also told Electrek that this noise may pop up in real life e-trons GT as well.
A great Audi/Marvel partnership
While the e-tron GT isn’t available yet, the e-tron is. InsideEVs reports that the product placement of the e-tron GT in Avengers: Endgame was quite successful. When the e-tron launched in April of 2019, it sold less than 300 cars in the month.
However, in May, after Avengers: Endgame was breaking box office records, the e-tron’s sales skyrocketed to over 800 cars in the month.
This may not seem like many cars compared to the best selling cars in the U.S., but Audi is targeting a very small market. The e-tron is an electric car, which isn’t a type of car many people are willing to own yet. On top of that, it’s a luxury car, which means that it’s very expensive.
Each e-tron starts at about $75,000 and it can get more expensive. Regardless of its price, InsideEVs says that Audi sold over 5,000 e-trons by the time 2019 ended. Additionally, Audi was selling more and more e-trons as the months went non, which shows how profitable this deal has been for Audi.