Beyoncé and Jay-Z Trademarked Blue Ivy Name, But Not for the Reason You Think

Beyoncé and Jay-Z are one of the most influential couples in the music industry. They began dating in the early 2000s and is now married with three kids.

Beyoncé and Jay-Z’s oldest child, Blue Ivy Carter, seems to have a privileged childhood. Her parents even trademarked her name, though it is not for the reason many people might think.

(L-R) Jay-Z, Blue Ivy, and Beyoncé looking at the camera, seated in a theater
(L-R) Jay-Z, Blue Ivy, and Beyoncé | Michele Crowe/CBS via Getty Images

How Beyoncé and Jay-Z have been parenting Blue Ivy

The Carters are often very private about their family affairs, but there have been some hints here and there of Beyoncé and Jay-Z’s parenting style.

When Blue Ivy was just a baby, Beyoncé shared with Oprah Winfrey that she wanted to have a good relationship with her daughter.

“You know, my mother and I are so close, and I always prayed that I would have that type of relationship with my daughter,” she said. “And she’s still a baby, but the connection I had with her when I was giving birth was something that I’ve never felt before.”

Beyoncé’s mom, Tina, also once revealed that the singer does not spank her kids. Tina told Us Weekly, “No spankings. Just really talking to the kids and reasoning with them. I can say, [she] pretty much has my parenting!”

Meanwhile, a source reportedly told The National Enquirer that Beyoncé and Jay-Z also hired a confidence coach for Blue Ivy. The insider alleged that the coach taught Blue Ivy about successful women of color and urged the girl to get out of her shell.

Beyoncé and Jay-Z had a battle to trademark Blue Ivy’s name

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According to BET, Beyoncé and Jay-Z filed a trademark for Blue Ivy’s name in 2012. However, they later found themselves in a legal battle against a wedding planner named Veronica Morales had been running an event planning company named “Blue Ivy.” Morales’ argument is that the trademark would cause confusion between her business and the Carters’ intellectual property rights.

Beyoncé and Jay-Z’s legal team asserts that “the idea that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of cultural icons, Beyoncé and Jay-Z is frivolous and should be refused in its entirety.”

Nevertheless, in 2020, the Trademark Trial and Appeal Board ruled in favor of Beyoncé and Jay-Z.

Why Beyoncé and Jay-Z trademarked Blue Ivy’s name

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Beyoncé and Jay-Z are business people, so some people might believe that their purpose in trademarking Blue Ivy’s name was to allow her to have her own brand in the future. However, this is not necessarily the case.

“People wanted to make products based on our child’s name,” he told Vanity Fair in 2013, “and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything.”