Chip and Joanna Gaines Talk About What They Look for in Talent for Magnolia Network
Chip and Joanna Gaines have a massive responsibility now that they are the leads of Magnolia Network. On Fixer Upper they changed people’s lives by renovating their homes and they did that for five successful seasons. Now as the heads of their own cable channel, Chip and Joanna can change people’s livelihoods by showcasing their talent in their own shows. The couple is opening up about how they scout for the next home superstars following the launch of their network.
What Joanna Gaines looks for in new talent for Magnolia Network
Joanna and Chip got an amazing opportunity after getting cast to headline their own show on HGTV. Now they are paying it forward as they lead their own television network. As they already know the process of hosting and producing a successful Fixer Upper, they know what it takes to have a hit show. In a recent interview, Joanna opened up about what she looks for when hiring new talent for the network.
“I think one of the things we’ve seen is that thread of vulnerability. People have to say, ‘I’m willing to put myself out there. I don’t even know how to be on TV,'” Joanna explained in an interview with Variety. “We’re like, ‘Hey, it doesn’t matter. Forget the cameras are there, we just want to highlight what you are doing authentically in your life.'”
Joanna continued, “And so I think what you see with all of our talent is them putting themselves out there in a very vulnerable and beautiful way. And I think when you do that, and the guard is down, there’s no act, there’s no ‘Hey, this is your script.’ It truly is the life that they’re living. You can’t help but be inspired. You can’t help but go “What is it that I need to be doing?” We’ve had so many people write us letters, and even connect with us on social media just saying, ‘After watching the show, I’ve been really inspired to go do the thing that I was meant to do.’ So it’s amazing to see the trickle effect of when people put themselves out there how inspires others to do the same.”
Chip and Joanna Gaines talk about the impact of their success
The Magnolia brand has turned into a huge empire that entails a shopping complex in Texas, home goods in partnership with big box stores, a magazine, a network, and many other ventures. Having acquired so much success in a relatively short amount of time and thinking about it is something that the couple feels they can “lose it any minute.”
“Joe and I were both so… ambitious isn’t the right word, I just mean hopeful and optimistic and excited that even now as all these things have come online I feel like we’re gonna lose it, any minute,” Chip said on Super Soul. “We’re so grateful and we’re so thankful and we’re so honored to be a part of this journey. I definitely feel driven to stay one step ahead of whatever is right around the corner.”
The couple is also of faith and Chip added that he feels their success is a gift that was handed to them by God adding that, “if it does all go away, we’re still going to be fine. That it’s not ours, to begin with.”
Magnolia Network is now available on cable after taking over the DIY Network.