Gwyneth Paltrow is Bringing Her Goop to Netflix. Who’s Ready?

People may still be chatting about their thoughts and opinions on Gwyneth Paltrow’s Golden Globes look, but she has other things on her mind. Don’t let the brown see-through Fendi gown she wore to the awards show distract you from what she told Ryan Seacrest on the red carpet. “I’m kind of semi-retired from acting because I have a company that I do,” she said.

As many already know, the company she’s referring to is Goop, her lifestyle brand that promotes everything from supplements to clean eating to alternative health and beauty practices to luxurious rich people fare like $1,100 kitchen knives.

In case you haven’t been able to partake of Goop’s offerings in real life, you’ll now be able to do it via the small screen.

Gwyneth Paltrow
Gwyneth Paltrow | Getty Images/Axelle/Bauer-Griffin/FilmMagic

Paltrow has a new Netflix show for Goop

Will there be camel’s milk? Rose quartz incense burners? Maybe, but you’ll have to wait until The Goop Lab drops on Netflix on Jan. 24. The promo poster–which stares you right in the face–is but a hint of what’s to come. It’s as if it screams “Goop in or goop out!”

Yes, the image is eliciting giggles, gasps, and smirks, but Gwyneth Paltrow is all about her business and Netflix is helping her take things down a vast new path. Whether that path is hollow or of substance will be up to viewers to decide.

What will the show be about?

On her Instagram page, Paltrow is calling on psychonauts, pegans, trailblazers and more to join in on the fun. Here’s a description from Netflix about what to expect:

the goop lab with Gwyneth Paltrow is a six-episode series, guiding the deeply inquisitive viewer in an exploration of boundary-pushing wellness topics, including: psychedelics, cold therapy, female pleasure, anti-aging, energy healing and psychics.”

According to The Hollywood Reporter, the series is hosted by Paltrow and Goop’s Chief Content Officer, Elise Loehnen. The series will include the exploration of alternative wellness treatments, but it will also feature medical doctors and researchers. Paltrow told THR:

“The Goop Lab explores the universal questions we’re inherently curious about. We took the open-minded approach that we’ve cultivated at Goop and applied a different, visual lens with Netflix. In the process, we found new ways to answer this: How do we make the most of our lives?”

Take a peek at the trailer below.

Reactions on social media are mixed

There is a large population of people who do not like Gwyneth Paltrow at all, but she and her Goop have their supporters. Since the trailer for The Goop Lab hit the internet, social media users have been quick to call Paltrow a “scam” artist and are saying Netflix supports a “snake oil salesman.” They don’t want the series.

Others are simply amused by the pink graphic in the backdrop of Paltrow’s promo poster. Jokes abound about visiting the Goop lab, jade eggs, this gem about who should be featured on the poster, and other things that are not clean enough for this article.

Over on Instagram, Paltrow’s fans are congratulating her on the show and want to know more details. Should your curiosity get the best of you, add The Goop Lab to your Netflix watch list and wait for its arrival on Jan 24.