Inside Beyoncé’s Next Ivy Park x Adidas Launch
Beyoncé has been killing it from both music and fashion standpoints. She not only conquered the entertainment world with her powerful vocals, but she also made a name for herself on the fashion scene with her non-conforming style choices.
One of the singer’s latest fashion ventures came in the form of a collaboration between her clothing line Ivy Park and Adidas. Debuting in January, the line was a huge success that sold out near instantly.
Fans who weren’t fortunate enough to get their hands on any items have been clamoring for months for another release — and luckily, they’re about to get it. Here’s what to know about Beyoncé’s upcoming Ivy Park x Adidas launch.
There are, in fact, multiple Ivy Park x Adidas launches on the way
That’s right — there’s not one but multiple launches coming up. Adidas CEO, Kasper Rorsted, dropped this news in a March 11 interview with CNN.
“Whether its footwear or apparel, we’ll continue to do launches throughout this year in both categories where Beyoncé will bring her inspiration, her creativity and her brand to the unique brand of Adidas,” he explained. Together, Rorsted said, they will “create products that are attractive to consumers around the world.”
While he kept the details to a minimum, Beyoncé has dropped hints in the past about what fans can expect from her deal with Adidas. She pointed out to ELLE for its January 2020 that when designing Ivy Park items, she loves to play around with bright, bold colors and gender-neutral looks.
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she added. “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
Beyoncé’s first Ivy Park x Adidas drop
The first line included shoes, sweatsuits, socks, bodysuits, tank tops, accessories, and more. The collection followed a modern design and a maroon, solar orange, and cream color palette.
Beyoncé announced the Ivy Park x Adidas collaboration in a series of Instagram posts shared in December 2019.
“From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly,” she said in a news release around the time.
The collection dropped a few weeks later in January and was an instant hit. Everyone from Kim Kardashian West and Cardi B to Ellen DeGeneres and Reese Witherspoon gushed over the line and showed off some of the items on their respective social media accounts. In just a matter of minutes after the launch, it appeared that everything had sold out.
The collaboration faced some criticism, though
While many fans adored the line, others criticized it for its lack of sizes beyond XL. Critics took to Twitter to express their disappointment and urged the singer to consider fuller shapes the next time around.
“It is incredibly disappointing that a woman who has made inclusion a part of her brand willfully excluded plus-size people from her athleisure line,” read one tweet at the time.
Another fan directly called out the singer, tweeting: “[It’s] sad you left your millions of plus size fans out. WE LIKE TO LOOK [GOOD TOO]!!”
For what it’s worth, Rorsted told CNN that upcoming Adidas launches would focus more on female consumers, so hopefully, this means they’ll design the collection with all shapes and sizes in mind.
In the meantime, keep your eyes on Bey’s Instagram — where she tends to announce news updates — and stay up to date with Showbiz CheatSheet.