JAY-Z Shares His Parenting Goals When It Comes to Blue Ivy, Sir, and Rumi Carter

JAY-Z and wife Beyoncé rarely give the public a peek into their private lives, and when they do, it’s on their own terms. While fans see Blue Ivy in photos, music videos, and industry events, twins Rumi and Sir largely remain out of the spotlight.

Once in a while, Beyoncé shares footage of the entire Carter brood when they’re on vacation or for special occasions. But recently, JAY-Z himself opened up about fatherhood and what life’s been like for his family during quarantine.

Jay-Z and Blue Ivy Carter attend a basketball game between the Los Angeles Clippers and the Los Angeles Lakers, March 2020
Jay-Z and Blue Ivy Carter attend a basketball game between the Los Angeles Clippers and the Los Angeles Lakers at Staples Center on March 8, 2020 | Allen Berezovsky/Getty Images

JAY-Z gives a rare interview

Hip-hop legend turned mogul JAY-Z spoke with U.K.’s The Sunday Times to promote his campaign with Puma, “Only See Great.” Puma designed a marketing campaign around one of his quotes about greatness that will highlight various athletes and brand ambassadors throughout the year.

During his chat with the outlet, the topic of lockdown came up, and JAY-Z touched on how his family took the time to bond. “In the beginning it was time for everyone to sit down and really connect, and really focus on family and being together, and take this time to learn more about each other,” he said.

The conversation also veered into his legacy, and when asked about how he wants to be remembered, JAY-Z didn’t want to offer up a concrete answer. Ideally, he wants to be mentioned with names such as Bob Marley.

“I’m not beyond ego, right? Hopefully, they speak of me [with] the names of Bob Marley and all the greats, but that’s not for me to say,” he explained. Mostly, he wants to be remembered for his optimism and his philanthropic work.

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What are JAY-Z’s goals right now as a parent?

As he’s done many times in the past, JAY-Z spoke warmly of his children. He discussed how critical it is for them to feel loved and to teach them to be compassionate. Despite his and Beyoncé’s fame and wealth, he wants them to carve their own paths.

“Just make sure we provide a loving environment, be very attentive to who they want to be. It’s easy for us, as human beings, to want our children to do certain things, but we have no idea. We’re just guides,” he told The Times. JAY-Z also mentioned his gym habit, which ties in with his parenting goals.

“… just to be able to catch my children on the lawn. Those are my goals,” he added. And who knew he has a leg day?

JAY-Z commented on social media culture too

JAY-Z’s presence on social media is almost non-existent, save for a surprise pop-up on Twitter to talk hip-hop, TIDAL, and business ventures. But he’s aware of cancel culture and the hold that social media has on the younger generation of artists. He shared his own observations.

“Imagine having a microphone and you’re asked about social justice questions at 18 years old? It’s like, ‘What? I’m meant to know the answer, and if I don’t answer the correct way, if I don’t say everything right, even if my intentions are right, and I don’t say the right thing, it’s going to be everywhere,’” Jay-Z said.

Fans interested in his “Only See Great” partnership with Puma can check out the brand’s website for more information.