‘Jersey Shore: Family Vacation’ Star Jenni ‘JWoww’ Farley Hosts Heavenly Flower Grand Opening; ‘I Am so Proud’

Yesterday, Jersey Shore: Family Vacation star Jenni “JWoww” Farley hosted the grand opening of Heavenly Flower — her clothing and accessories store in the American Dream megamall. Farley shared details of Heavenly Flower’s grand opening with Showbiz Cheat Sheet. 

Jenni 'JWoww' Farley and Zack '24' Carpinello at the grand opening of her store Heavenly Flower
Jenni ‘JWoww’ Farley & Zack ’24’ Carpinello | Anthony Serrantonio

Jenni Farley is a mom, entrepreneur, and owner of Heavenly Flower

Outside of Jersey Shore: Family Vacation, Farley pursues her passions. She is active on YouTube and regularly shares videos with her fans. From “Cooking With JWoww” to reaction videos to Jersey Shore Q&A’s, Farley frequently creates new content for her fans. 

Farley is also in the fashion space. Her latest venture, Heavenly Flower, is a clothing store in the American Dream Mall offering fashion and accessories for moms and their littles, including maternity clothing and coordinating mommy-and-me ensembles.

Farley introduced the Heavenly Flower Instagram account in December 2020. But now, the shop is open for business.

‘JWoww’s store Heavely Flower hosts grand opening event featuring ‘Jersey Shore: Family Vacation’ cast 

Yesterday, Farley hosted the grand opening of Heavenly Flower at the megamall in East Rutherford, New Jersey. The reality TV star frequents the American Dream center with her two children, Meilani and Greyson, so the location was a natural fit for Heavenly Flower. 

“I couldn’t have asked for a better grand opening event,” Farley told Showbiz Cheat Sheet via email. “I am so proud of Heavenly Flower and the incredible team behind it who helped bring it to life. Thank you to American Dream for making this possible!” Farley is excited to bring her Jersey Shore fans — many of whom are also moms now — fun and affordable styles. 

Jenni 'JWoww' Farley and Angelina Pivarnick at the grand opening of Farley's store Heavenly Flower
‘JWoww’ and Angelina Pivarnick | Anthony Serrantonio

Jersey Shore: Family Vacation star Angelina Pivarnick attended the event and shared highlights to her Instagram Stories. Farley’s fiancé Zack “24” Carpinello was also in attendance. 

‘Jersey Shore: Family Vacation’ cast also have clothing stores

Farley isn’t the only reality star pursuing a side gig in fashion. Mike “The Situation” Sorrentino and his wife Lauren have their respective clothing brands, the Sitch Shop and LS x Lauren. 

Nicole “Snooki” Polizzi owns and operates The Snooki Shop. The boutique has two brick-and-mortar locations: one in Madison, New Jersey, and another in Beacon, New York. 

Deena Cortese also has a fashion line of mommy-and-me clothing. Like Farley, Cortese named her collection after her son, Christopher John. Plus, Cortese and Polizzi started Meatball Merch, which offers Jersey Shore fans “meatball-inspired” clothing and accessories.

Double Shot at Love star Vinny Guadagnino also has a line of clothing available at the Vinny G Shop. Jersey Shore: Family Vacation fans have seen the “Keto Guido” sport most of his clothing line on the show. 

‘JWoww’ will return to ‘Jersey Shore: Family Vacation’ Season 4 on June 3 

Launching Heavenly Flower is just one of the amazing things going on in Farley’s world. Earlier this year, she and Carpinello got engaged.

More recently, the cast of Jersey Shore was recognized as Reality Royalty at the 2021 MTV Movie & TV Awards: Unscripted. After 13 years of being their authentic selves on television, they deserve it! 

Stay tuned to Showbiz Cheat Sheet for the latest on “JWoww.” And don’t forget to tune in to Jersey Shore: Family Vacation starting June 3 on MTV. Many fans can’t wait to see “Snooki” & “JWoww” reunite.