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Most people know Jenni “JWoww” Farley as a reality TV star. But outside of Jersey Shore: Family Vacation, Farley is a mother, YouTuber, and owner of Heavenly Flower, a boutique shop in the American Dream Mall. “JWoww” recently connected with Showbiz Cheat Sheet via email, just a few months after her in-store event, to talk about Heavenly Flower’s latest clothing drop. 

Jenni 'JWoww' Farley poses at her Heavenly Flower store
Jenni ‘JWoww’ Farley | Anthony Serrantonio

‘Jersey Shore’ fans can shop with Jenni’ JWoww’ Farley at the American Dream Mall

Named after her daughter Meilani Mathews, Heavenly Flower is Farley’s boutique store in the American Dream Mall. Located in East Rutherford, New Jersey, the store offers everything from clothing and accessories to Saint Orgasma candles (the patron saint of good sex). 

Heavenly Flower’s offerings cater to Jersey Shore fans with fun and affordable women’s, children’s, and genderless styles. “I want to make sure we’re a fashion-forward [and affordable],” Farley told us in September 2021. 

Local Jersey Shore fans can shop in-store at the American Dream Mall, where Farley occasionally hosts meet-and-greets for fans. “I just love how private [the store] is with the intimacy,” Farley said during the VIP event. “Being able to sit down one-on-one and get to know them [is great]. They get to know my shop and another side of me.” 

Fans not local to New Jersey are in luck. They can find most Heavenly Flower items online, including the new drops.

‘JWoww’s store Heavenly Flower is releasing new collections every Monday

On Monday, Nov. 22, Farley is releasing another new collection for Heavenly Flower, which she plans to do each week. So far, Farley is offering the Butterfly Half and Best Friends collections on her store’s website. The latest is a family-friendly line of sweatshirts, sweatpants, and t-shirts for the whole family to match. 

Rainbows & Clouds Collection from Jenni 'JWoww' Farley's store Heavenly Flower
Rainbows & Clouds Collection | Heavenly Flower

Showbiz Cheat Sheet obtained an exclusive quote from the Jersey Shore star about the Nov. 22 drop. “The Rainbow & Clouds Collection is one of my favorites so far,” Farley tells us via email, adding:  

“We came up with this concept based [on] the idea that you can’t have a rainbow without a little rain. No matter what hard times you’re going through, good things will always come. I want this collection to serve as a positive reminder to everyone who wears it.” 

This look is available in adult sizes small to XXL and all kids sizes. Check Heavenly Flower’s social media profiles for updates on future collections. Plus, Heavenly Flower is hosting an Early Black Friday Sale that lasts until Nov. 24. 

Jenni’ JWoww’ Farley will be back in ‘Jersey Shore: Family Vacation’ Season 5

According to social media, Farley and her two children, Meilani and Greyson, were in Marathon, Florida, filming for Jersey Shore: Family Vacation Season 5. “JWoww” and her roommates, including Nicole “Snooki” Polizzi, Mike “The Situation” Sorrentino, Deena Cortese, Angelina Larageira, Pauly DelVecchio, and Vinny Guadagnino, were all together at the Isla Bella Resort. Zack “24” Carpinello was also along for the trip. 


Nicole ‘Snooki’ Polizzi Once Said This Is Why She and Jenni ‘JWoww’ Farley Are Best Friends

RELARTED: ‘Jersey Shore’: The 2 Highest Rated Episodes According to IMDb

The Jersey Shore cast has since returned home, which means fans can expect new episodes of Jersey Shore: Family Vacation as soon as early 2022. Stay tuned to Showbiz Cheat Sheet for updates on Jersey Shore: Family Vacation Season 5.