Joe Rogan’s Instagram Policy Ensures That Fans Can Trust Him
The way that we consume information is changing more rapidly than it ever has. Advertisers have worked to adjust to this new reality by changing up how they spread their message with would-be customers, and that means getting creative with endorsements.
The end result is that many fans are suspicious of any endorsement they see pop up in a celebrity’s feed. How can you know what’s real and what’s just a payday? How can you believe anything you see or hear online?
Joe Rogan recognizes all too well how his own credibility can be at risk if he isn’t careful about how he handles endorsements and paid sponsorships. The podcasting guru has enacted some social media policies that help fans know he’s one of the few voices they can trust.
Joe Rogan is extremely successful as a podcaster
Joe Rogan is the former host of the television show Fear Factor and a color commentator for mixed martial arts. Perhaps one of his best-known roles, however, is hosting his own podcast called The Joe Rogan Experience. The show is famous for its no-nonsense attitude and a serious focus on creating high-quality content.
In a world where podcasting gets more and more popular with each passing day, the medium is crowded. Listeners have plenty of options available to them, and people trying to break out with a new podcast often follow some tried and true formulas to ensure monetary success. Rogan didn’t follow any of those rules.
He creates episodes that are far longer than the recommended 22 minutes. He resisted the chance to partner with networks in order to create something completely his own. He doesn’t ask for positive reviews. He didn’t even try to monetize his podcast in its early days.
He just let the entire experiment grow organically while he focused on creating great content, and it worked. Today, he’s one of the most successful podcasters with the ability to pull in more than $75,000 per episode!
Joe Rogan wants his listeners to trust him
It’s really important to Rogan that listeners can believe in what he says. In a clip of him discussing his strategies, he is specific about his Instagram policies.
He makes it clear that he doesn’t put anything up on Instagram because he’s been paid to do so. He knows that some people are skeptical and believes that his endorsements are paid, but he insists that everything featured on his Instagram account (unless it’s his own merchandise for the show) is shared simply because he likes it and believes in it. “I like them. I don’t want anything from them,” he explains.
Joe Rogan also limits the amount of advertising on his show
Most podcasts are filled with advertisements. In an hour-long show, listeners may get four or five advertisement breaks that either feature a pre-recorded ad for the sponsor or feature the podcast host reading from a script about the product.
Rogan, true to form, has resisted that format for his own show. Instead of filling up the feed with messages from sponsors, he only shares sponsor information at the very beginning of the program. The rest of it is an uninterrupted exploration of the topic at hand.
Fans really appreciate that Rogan’s show has a natural and engaging flow because of this choice. While he could surely sell more advertising at a higher price by adjusting the format, he maintains a focus on a high-quality experience. This allows listeners to really get into the conversations Rogan has with his guests — even when those guests turn out to be controversial figures.
As for his future plans, Rogan has said he would be excited to bring Kim Kardashian onto the show. He says that he’s impressed with her prison reform efforts, and that would certainly be an interesting topic of conversation. However, it would also be fascinating to hear the two talk about their philosophy toward sponsorship and social media influence as they seem to approach it from completely different perspectives.