Kendrick Lamar: His Net Worth, Pulitzer Prize Win, and How He Makes His Money


Kendrick Lamar holds a microphone on stage

Kendrick Lamar | Angelo Merendino/Getty Images

Kendrick Lamar gained worldwide attention in April 2018 when he became the first rapper to win a Pulitzer Prize in music for his album DAMN. In the past, the music award has gone to jazz or classical artists. Lamar started his rap career while he was still in elementary school. Like many other rappers, he drew inspiration from Tupac Shakur and Dr. Dre. Once he reached high school, he released his first mix tape. The attention he garnered from the tape led to him signing with Top Dawg Entertainment.  

His Pulitzer Prize win

In an interview with Vanity Fair, Lamar says his win motivates him to work harder. He says other people might see this as a cue to relax, but he plans to do just the opposite:

The minute I hear good news, it just motivates me to do more. I don’t want to get complacent. If you asked seven out of 10 people, ‘What would you do if you got the Pulitzer Prize?,’ they’d say, ‘I’d put my feet up.’ But that would make me feel I’d reached my pinnacle at 30 years old, and that wouldn’t make me feel good.

Grammy nominations and wins

Lamar is no stranger to recognition. He’s also a Grammy winner. Lamar received his first Grammy nominations, including Best New Artist and Album of The Year for Good Kid, M.A.A.D City in 2013. The following year, he went on to win his first Grammy for Best Rap Performance and Best Rap Song for “I” in 2014. He won the coveted Best Rap Album ward in 2018 for DAMN.

Lamar’s first Grammy performance was during the 56th Grammy’s. He performed a song with Imagine Dragons. So far, Lamar has had 12 Grammy wins and an impressive 29 nominations.

Kendrick Lamar’s albums

As of 2018, the Pulitzer Prize winner has released four studio albums, five mixtapes, and roughly 43 singles. His first studio album, Section 8.0, was released in 2011 and was certified Gold by the Recording Industry Association of America. He then released Good Kid, M.A.A.D City in 2012, which also went Gold. His 2015 studio album release, To Pimp a Butterfly, was certified Platinum by the RIAA. In 2017, his next album, DAMN, was certified Platinum three times by the RIAA.

Kendrick Lamar’s net worth and how he makes his money

Lamar frequently makes appearances alongside other artists. He has made appearances on the songs of artists including Robin Thicke, Drake, 2 Chainz, Birdman and J. Cole, reports Celebrity Net Worth.

In addition to making guest appearances, Lamar also earns income from endorsement deals. He currently has a deal with Nike. Before that, he had a deal with Reebok, during which he helped with the creation of three updates of the Classic “Club C” sneaker. Other musical artists who have collaborated with the brand include FKA Twigs and UK rapper Skepta, reports Billboard. Lamar has an estimated net worth of $18 million.

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