Kim Kardashian West Admitted She Makes More Money on Social Media Than She Earns for a Season of ‘KUWTK’
When the Kardashian-Jenners announced the end of Keeping Up With the Kardashians, fans felt the sadness of the end of an era. Don’t worry about the lack of that KUWTK paycheck, however, as Kim Kardashian West revealed that they make more money on social media than from one whole season of the reality show.
‘Keeping Up With the Kardashians’ is ending
On Sep. 8, the Kardashian-Jenners announced that KUWTK will end in 2021, following their 20th season. At the time, Kardashian West took to Instagram to share, in part, “After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years — through the good times, the bad times, the happiness, the tears, and the many relationships and children.”
She added, “We’ll forever cherish the wonderful memories and countless people we’ve met along the way.”
Social media keeps the family connected with their fans
Each of the family members has built up a huge social media following and now fans can “keep up” more easily than waiting to watch a new episode of their reality show.
In an interview with WWD’s Beauty Inc., Kris Jenner shared that social media really played a huge part in their decision to end the show.
“When we first started, there was no Instagram or Snapchat or other social media platforms,” she explained of the show’s start in 2007. “The world has changed. Now there are so many, the viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real time.”
She added, “Social media is the fastest and most controlled way to get the message out.”
Of course, with the many business ventures the Kardashians and Jenners have in the works, social media also gives fans a look at products before they launch so the Kar-Jenners can build interest and get people excited.
“The consumer gets to see the products the girls are working on in real time, and they know we’re going to get it out the door pretty quickly,” Jenner explained. “The girls want them to be part of the journey to keep them engaged.”
Kim Kardashian West said social media makes them a lot of money
Kardashian West admitted there’s a lot of money to be made on social media, so giving up the reality show doesn’t mean an end to their cash flow. During an interview on My Guest Needs No Introduction With David Letterman set to air Oct. 21, the Skims founder admitted (via Us Weekly), “We would not be who we are today without Keeping Up With the Kardashians and that’s why we continue to share our lives.”
She added, “Even if, realistically, we can post something on social media and make more than we do a whole season.”
According to Us Weekly’s report, Kardashian West has said she makes between $300,000 to $500,000 and sometimes closer to $1 million from an Instagram post.