Kim Kardashian West Reveals the 1 Rule She & Her Sisters Live By

Say what you will about Kim Kardashian West and her KarJenner sisters, but you can’t deny that they are very successful. Their hit reality show, Keeping Up with the Kardashians is currently filming its eighteenth season. Kardashian West’s younger sister, Kendall Jenner was the highest-paid model in the world for 2018. And who could forget about the youngest KarJenner, Kylie Jenner, who recently sold 51% of her company, Kylie Cosmetics, for an astronomical $600 million. But, just what is the secret to the KarJenners continued success?

Kris Jenner, sisters Kourtney Kardashian, Khloe Kardashian, and Kim Kardashian West
Kris Jenner, Kourtney Kardashian, Khloe Kardashian, and Kim Kardashian West | Photo by Frazer Harrison/Getty Images

Makeup, perfume, shapewear, and more

Currently, Kardashian West alone owns multiple highly-successful brands. The most well-known are KKW Beauty, KKW Fragrance (where she recently introduce a new collaboration with her Kardashian sisters) and of course her newest brand, SKIMS, which is a shapewear brand. In a recent interview with ET online, the 39-year-old mom of four got candid about the hard work that she put into the SKIMS over the years to ensure it would be a success.

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Kardashian West’s new shapewear line, SKIMS

“I put my heart and soul into SKIMS. I have spent so many years sewing shapewear, dyeing shapewear, cutting up shapewear with our tape, using any kind of tape you can imagine — gaffers tape, shipping tape, packing tape, everything you can imagine — that would leave me with these, like, scars and burns every time I take it off. So, I really have worked hard to make everything in this SKIMS line, everything I would have dreamed existed a while ago,” the mogul shared.

The KarJenner siblings haven’t always been true to themselves

But Kardashian West and her sisters haven’t always built brands, done collaborations, or promoted projects that were authentic to them. Kardashian West admitted that for a long time they didn’t put much stock into the projects they chose to pursue because they never guessed they’d be in the limelight for this long. “Well, I think we’ve tried everything in the past. Things that really weren’t authentic to us and we would just do anything thinking like ‘okay our fifteen minutes is gonna be up so we might as well just endorse a cupcake and then a diet product all at the same time,'” the KKW Fragrance CEO shared.

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Today we celebrate my mom. Anyone that knows her, knows how sentimental she is. For her birthday I planned a small lunch, with just her kids and her closest friends of 40 + years. I sent out invites with a location where we all met. When everyone arrived, I told them I had a surprise and this wasn’t where we would be eating. I then gave everyone the REAL invitation and once everyone saw the address for where we would be going tears filled the room. I rented our childhood home. All of our memories live here especially with our dad. It’s where each Kardashian child was born and made us who we are. Growing up, the home had the most ridiculous wallpaper and kitchen set! I remade all of our table settings, decor out of the same fabric and print as the wallpaper. We had lunch at the home as if it hadn’t changed and we cried the entire time. When we walked out to get our cars to drive there, I had another surprise! I had rented every car my parents ever owned. I had some waiting outside so we could drive them to the house and the rest were lined up in the driveway of the house exactly how my parents used to have them parked. I even remade the exact license plates. (Yes my mom had a 2 DIE 4 license plate!) We drove to the home in these cars and relived our childhood! This was the best day ever. I am so proud I was able to keep such a meaningful surprise a secret from my mom and sisters for weeks! This was the most special, nostalgic day of my life and we felt my dad’s presence enjoying this day with us! I kept it together and didn’t cry the entire lunch even though I cried during the entire planning process. But at the end I went into my old bathroom, closed the door and cried so hard.

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The KarJenners live by this rule

But, after Kardashian West and the rest of her KarJenner sisters realized that their family brand had staying power, they implemented a rule that they all now follow for their respective brands and projects. The rule insists that they only do projects that they are both knowledgeable and passionate about. “So I think when we really took a second to just realize like ‘okay what are we really doing?’ let’s focus on projects that are really just going to be fulfilling for us, that are authentic to us, that we really know inside and out,” Kardashian West began.

How Kim Kardashian West and her sisters increased their net worth

The reality tv star continued on to share that it took time and money to implement the rule, but it was well worth it. “Once we took that transition, which took a while to get there. And, it also takes a little bit of money to start your own business and so we were able through trial and error of doing a lot of things that we didn’t really connect with and saving along the way we were able to really plan out, start our own businesses and be really confident in that,” Kardashian West added. Clearly that rule has worked out for all the KarJenner sisters. Only time will tell what they have up their sleeves next.