Kylie Jenner Fans Think She’ll Use Her Kids to Sell Kylie Baby

Just three days after Kylie Jenner launched her latest brand, Kylie Swim, she has set a launch date for a new brand. Though the multimillionaire trademarked her upcoming brand, Kylie Baby, years ago, it finally has a launch date. Set to release on September 28, the new brand just so happens to coincide with Jenner’s second pregnancy. And fans can’t help but notice the timing of everything.

Kylie Jenner and her baby Stormi Webster
Stormi Webster and Kylie Jenner | MEGA/GC Images

Kylie Jenner is expecting her second kid with Travis Scott

On September 7, Jenner officially announced that she was expecting her second child with rapper, Travis Scott. The pair already share a three-year-old daughter, Stormi Webster. Though the pair have had an on-again-off-again relationship over the past few years, they work well together as co-parents. The famous couple seems overjoyed to be adding to their family.

Pregnancy rumors began thanks to the reality TV star’s nails

But even before Scott and Jenner announced that they were expecting baby number two, rumors about Jenner’s potential pregnancy were swirling. The rumors began when a TikTok user noted that Jenner wasn’t keeping up with her over-the-top manicures. The hawkeye fan declared that the only time that Jenner didn’t keep up with her nails is when she was pregnant with Stormi. This was enough evidence for the TikTok user to begin speculating that Jenner was pregnant again.

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The cosmetics maven has been teasing Kylie Baby for months

It wasn’t long before media outlets were reporting that Jenner was pregnant. And, unlike her first pregnancy, Jenner chose to confirm said reports. Now, it seems like the Keeping Up with the Kardashians alum is capitalizing off of her news by launching Kylie Baby. For months, Jenner has been teasing the brand. In fact, back in June, she teased the brand by posting a photo of Stormi on Instagram. “Bath time with @kyliebaby,” she captioned an adorable photo of the three-year-old in the tub.

Fans champion Jenner for her timing

Fans can’t help but notice the cosmic timing of Jenner launching her baby brand while she herself is pregnant. In fact, some of them are championing the Kylie Cosmetics co-owner for her decision. “This is so clever,” one fan wrote on Instagram after learning about the launch. “She’s having a baby soon then she launches the baby stuff, amazing advertising and timing.”

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“Kylie is extremely talented in business…that’s a hard skill to have she’s very clever with launches and timing,” another fan wrote in agreement. Other people quickly chimed in that that Jenner’s timing proved she had sharp business acumen. “Ppl really say she has no talent…the girl’s got a sharp business mind, that’s a skill.”

Some fans believe Jenner will use her kids to help promote Kylie Baby

Meanwhile, some fans believe that Jenner launching Kylie Baby is anything but a coincidence. In fact, some people believe that Jenner strategically planned her pregnancy to help the brand succeed. “She had all this in mind like a year ago, working harder than the devil,” one person penned on Instagram. “It’s like she planned the pregnancy or something 😂,” another person shared.

Others even cited that Jenner will likely use her kids to help sell the brand. “She will have a baby then use the baby to sell the brand 💭 smart stuff,” one person declared and others quickly agreed. Who knows if Jenner will use her kids to help market Kylie Baby. But clearly, she’s learned a thing or two from Kris Jenner over the years.