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The CW’s Riverdale reimagines characters and stories based on the classic Archie Comics series. In the comic books, Betty and Veronica are romantic rivals who compete for Archie’s affection, but the live-action show positions the characters as close friends, at least for now. 

Lili Reinhart and Camila Mendes portray Betty and Veronica as the perfect combination of sugar and spice. When it comes to popularity, charisma, and talent, the co-stars are neck and neck. But here’s how Reinhart and Mendes compare when it comes to net worth.

'Riverdale' stars Lili Reinhart and Camila Mendes
‘Riverdale’ stars Lili Reinhart and Camila Mendes | Isaac Brekken/Getty Images for iHeartMedia

Both ‘Riverdale’ stars are worth a fortune

Reinhart and Mendes have both earned serious coin on Riverdale and beyond. Celebrity Net Worth estimates that Mendes is worth a cool $3 million. And according to the outlet, Reinhart’s wealth amounts to about $6 million. From small-screen projects to feature films to product endorsements, both stars have created diversified streams of income to boost their wealth. Here’s how.

Lili Reinhart boasts a cruelty-free side hustle

Aside from her regular gig on Riverdale, Reinhart has appeared in a string of projects dating back to 2010. Before landing the role of Betty Cooper, fans may have spotted the star in various guest-starring television gigs, most notably, a recurring part on Surviving Jack. 

Reinhart has also made her mark on the big screen. Some of her high-profile projects include Chemical Hearts, Charlie’s Angels, and the critically and commercially successful blockbuster, Hustlers.  

In addition to her acting gigs, Reinhart is the spokesmodel for Covergirl’s Clean Fresh collection, the makeup brand’s vegan product line. “Your skin can breathe while wearing the lightweight Skin Milk foundation which is formulated with coconut milk and aloe. I can’t wait to hear how you guys like this cruelty-free collection,” wrote Reinhart on Instagram.

It’s no secret that Camila Mendes is on a hot streak

Mendes was a relative newcomer when she stepped into the shoes of Veronica Lodge on Riverdale. But since 2017, the A-lister has been on a hot streak with roles in The New Romantic, Dangerous Lies, and Palm Springs, among other titles.

Like her Riverdale scene partner, Mendes has secured an endorsement deal with a hugely successful health and beauty brand. Viewers can spot the star in a series of Secret deodorant ads. “All strength, no sweat,” touts the brand as Mendes flaunts a classy evening gown in the commercials.

What’s next for Reinhart and Mendes’ characters on ‘Riverdale’?

https://www.youtube.com/watch?v=3DN4-LZFZtc
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When The CW’s teen mystery show launched back in 2017, Archie Comics aficionados placed their bets on which Riverdale leading lady would win Archie’s heart. Would Betty or Veronica prevail?

Thus far, the small-screen adaptation of the story has focused very little on the love triangle that was prevalent in the source material. In the show, Betty’s high school sweetheart is Southside Serpent king Jughead, while Archie and Veronica have enthralled fans with a hot and heavy, on again-off again courtship.

Riverdale plays down any rivalry between Betty and Veronica, but that doesn’t stop fans from choosing sides. What’s more, there is a highly-publicized 5-year time jump on the horizon, so it’s anyone’s guess what will happen next.

Until the new season premieres in January 2021, fans can get a peek of what’s to come in the Riverdale season 5 trailer. The CW crams plenty of drama into the 60-second teaser, which appears to focus on plot points that occur before the time jump.

In the trailer, viewers get a glimpse of a seemingly heartbroken Veronica. “Something happened between Betty and Archie,” she sobs. Meanwhile, Jughead, who is seen canoodling with Betty, appears none the wiser. And the core group continues to investigate the mysterious videotapes, but still finds time to rock out at senior prom. Season 5 — it seems — will be a nailbiter.

Follow Erika Delgado on Twitter.