How Master P Is Helping in New Orleans After Hurricane Ida

Percy Miller, also known as Master P, is a New Orleans native who continuously serves his community. Not only with his music but also through his business ventures, he persistently builds the bridge between entertainment and humanitarianism. Amid the disturbing reports regarding Hurricane Ida’s aftermath, he’s vowed to send them a helping hand. LA Great, Master P’s water company, is sending bottled water and emergency supplies to all affected areas.

Master P performs in a blue, yellow and black leopard jacket during his No Limit Reunion Tour during 2020 Funkfest at Legion Field on November 07, 2020 in Birmingham, Alabama.
Master P | Paras Griffin/Getty Images

Master P serves his communities

In March, the rapper and his son Romeo Miller partnered with a local New Orleans market called Rouses Markets to open a store called Guste Grocery. According to Blavity, Guste was created to aid over 200 residents in the area. He and his son reflected on their charitable experiences.

“This is such a blessing to be able to do this in the community where I grew up. It is challenging to get fresh produce and other necessary items when you do not have access to a grocery store because you don’t drive or you are disabled; this will allow the seniors to come down in their own building and have the access,” Master P said.

His son added: “When I started making my own money, one of the first checks I wrote was to help Guste Homes, this senior community is very near and dear to us. We can’t forget those who have given us so much.”

In an IGTV post, referencing this activation, Master P wrote: “It’s all about locals helping locals. That’s how we rebuild our community.” 

Again on June 6, 2021, he shared his partnership with a local grocery store called HEB. There, he helped expand the representation of Black-owned products throughout the store’s shelves. He ended that Instagram caption with: “We’re stronger together.”

Master P helps New Orleans with his LA water company

More recently, he’s focused on supporting those severely affected by Hurricane Ida’s destruction. Master P’s goal is to supply clean drinking water and emergency kits under his company called LA Great, reported TMZ. The hip-hop mogul spoke about his plans in Beverly Hills, California, on Aug. 31.

“The lights have been out for a while. No phone access. … It’s gonna take all of us to come together,” he said.

LA Great has already administered its aid to the respective areas, and Master P has provided information for volunteer involvement.

“If you need some help, need some assistance, we’re gonna make sure people get water. Make sure we’re able to feed our people and help them get back,” he said. The 54-year-old added he’d be in his hometown as soon as possible to help with the on-ground work. 

Beyoncé’s BeyGOOD foundation also has shown support after Hurricane Ida


Jaden Smith Was Barely a Teenager When He Started His Water Company

Joining Master P in aiding Louisiana is Beyoncé. BeyGOOD foundation tweeted that it’s served meals to 100,000 people affected by Hurricane Ida with World Central Kitchen.

According to AllHipHop, Beyoncé’s foundation has been working with chef José Andrés to provide meals to Hurricane Ida survivors. Andrés’ nonprofit was established 11 years ago with the mission to feed people following natural disasters.

BeyGOOD also tweeted well wishes to everyone affected and in recognition of a Houston-based relief team that provided help. One tweet read: “Praying for all those affected by Hurricane Ida and the families that have evacuated to my hometown Houston. @M25M_org will be in Louisiana to assist those in need. And we are working again with @breadoflifehtx in Houston to help evacuated families #BeyGOOD.”