The Real Reason People Are Refusing to Shop Kristen Bell’s New Baby Line

Kristen Bell is best known for her talent on the big screen. She has starred in movies such as “Forgetting Sarah Marshall” and as the voice of Anna in Disney’s “Frozen.” Now, she’s stepped out of the screen and into a new business venture: A plant-based line of baby goods. But when she made the big announcement, people were quick to criticize. Here’s why some are boycotting the line.

Kristen Bell Dax Shephard
| Walter McBride/Getty Images

Kristen Bell launched Hello Bello with husband Dax Shepherd

Bell and Shepherd wanted to start a baby line that was good for the environment but also affordable for everyday parents. In an interview with Today, the couple explained why they wanted to dive into baby products. “A lot of people have to choose what’s good for their baby or what’s good for their budget, and we just generally didn’t think that’s fair,” Bell said on the show. Although Bell and Shepherd could easily afford high-end baby products, they wanted to make life easier for all of the other parents who aren’t in the same position.

The line features all plant-based products

The line, called Hello Bello, features only plant-based baby products. Products include diapers, wipes, lotions, washes, and sprays for parents of young children who want quality products without the crazy price tag. Since baby supplies are so expensive, Bell and Shepherd wanted to change the market a bit. Their products are reportedly one third of the price of similar baby products in stores today, according to USA Today. The baby lotion retails for just under $6, while a 180-count pack of wipes retails for $5.64. The line will be sold exclusively at WalMart — and the public liked everything about it up until that fact.

Critics slammed Bell for selling the line exclusively at WalMart

Bell and Shepherd partnered with WalMart for their new line, but fans and critics alike were quick to slam the actor and actress for their decision. WalMart has been at the center of some major issues in the past, including poor treatment of employees and not paying employees enough.

“Why Walmart? One of the worst companies in America… would LOVE this if it wasn’t linked to them,” one user wrote. The comment received more than 260 likes along with plenty of replies from others agreeing with them. “Same,” one user replied, “I was super curious until they said that, and now it’s a nope.” Some said they wouldn’t buy at WalMart but would buy online through the Hello Bello website.  

Bell hasn’t commented on the negativity, and some are supporting her new venture

Bell didn’t reply to any of the negative comments about where the couple chose to market the items. And despite the criticism, there were others who loved the idea and supported Bell and Shepherd’s decision to sell at WalMart. “If you want to actually get a healthy product into all hands, you work with Walmart,” one user wrote. The couple had been working on the project for a few years, and the workaround of buying the products on the website rather than at WalMart should satisfy everyone.

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