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Chip and Joanna Gaines, the beloved stars of the hit HGTV series Fixer Upper, announced on Sept. 26, 2017, that they are leaving the show after the fifth season concludes. The couple made the official announcement on their Magnolia blog writing, “It is with both sadness and expectation that we share the news that Season 5 of Fixer Upper will be our last.”

This news shocked fans of the program and led to plenty of speculation about why they decided to end the home renovation show at this time, given its popularity. Here, we’ve compiled a list of some of those theories, as well as the real reason they are pulling the plug on Fixer Upper.

They’re working on a home decor line, other business ventures

Chip and Joanna Gaines posing for photos and laughing.
These two have their hands completely full. | HGTV

One of the reasons the Gaineses are stepping away from reality TV could be because they are involved in so many other business ventures.

They recently partnered with Target for a lifestyle collection called Hearth & Hand with Magnolia. They’re also releasing a cookbook and opening a restaurant, in addition to running their real estate company and Magnolia Market at the Silos.