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It’s no secret that Rihanna has a passion for makeup. Since the start of her music career, the singer hasn’t been afraid to showcase out the box makeup looks on red carpets, in videos, even while out and about in major cities.

She’s even turned her lifelong love of maquillage into Fenty Beauty, the groundbreaking makeup line that has earned raves from both the industry and the general public since 2017.

But how exactly did the singer come into her love for beauty in the first place? Read on below to find out.

Rihanna | Stephane Cardinale – Corbis/Corbis via Getty Images

When did Rihanna launch her wildly successful beauty line?

When she first rose to fame, Rihanna was primarily known for her music career and amazing fashion sense. But, after earning a few credits of her own under her belt (pop icon, designer, actress), she decided to channel her lifelong passion for beauty into a lucrative empire.

In 2017, the singer launched her very own cosmetic company, Fenty Beauty. The line screamed inclusivity as it included 40 shades (now contains 50) of foundation, from the palest of whites to the deepest of chocolates.

Rihanna | Kevin Mazur/Getty Images for Fenty Beauty

Since it’s launched, fans have praised Rihanna for creating a cosmetic line that caters to everyone, regardless of their skin tone or type. Even those who’ve struggled to find their perfect foundation match in the past can now “shine bright like a diamond” with a RiRi-like glow thanks to Fenty Beauty.

It is, for this reason, Rihanna’s makeup company continues to grow, with new products frequently added to the line.

This one product kickstarted Rihanna’s passion for makeup

During a recent interview, Rihanna revealed when she first discovered her passion for makeup, sharing that her love for all things beauty came about long before she evolved into a global phenomenon.

The singer admitted that she realized her passion for makeup as a child due to her mother working at a cosmetics counter back in the day.

But despite coming into her love of makeup during her youth, Rih says she wasn’t allowed to wear beauty products. However, her mother made an exception to this rule when Rihanna competed in a pageant as a teen.

While getting her makeup done by her mom for the event, Rihanna says she fell in love with beauty products once she saw how great foundation made her skin looked and has been “hooked” ever since.

“After I saw foundation on my skin and I was like ‘what is this thing?’ I was so hooked that I would just put it on just to be in the house some days,” the “Diamonds” singer recently shared with Access.


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From there, Rihanna’s passion for makeup transcended, and now, she is the owner of one of the most successful beauty businesses in the industry.

And while she continues pushing out inclusive beauty products that never seem to disappoint, Rihanna is now trying her hand at skin-care with the creation of Fenty Skin.

“Skin-care is self-care,” she explained to Vogue. “I am trying to get people into a ritual. Something that’s really simple—three steps. We start there because skin care can get really complicated. It can get confusing, so I wanted to start with something that would be easy to understand so that people can get right to it.”

Rihanna has proven that she’s a force to be reckoned with, and as she continues to build up her legacy in music, fashion, and beauty, it seems like she has no plans of slowing down anytime soon.