Why Scooter Braun Almost Didn’t Manage Demi Lovato After Her 2018 Overdose and Why He Changed His Mind

Demi Lovato‘s new documentary series on YouTube, “Dancing with the Devil,” revealed how Scooter Braun ended up managing her. Braun said in the March 30 episode that he actually wanted to say no to Lovato following her 2018 overdose. However, he ended up changing his mind. Braun shared what made him decide to take on Lovato as a client.

Demi Lovato in a pink shirt onstage
Demi Lovato on March 22, 2021 before the premiere of her YouTube docuseries ‘Demi Lovato: Dancing With The Devil’ at The Beverly Hilton Beverly Hills, California | Rich Fury/Getty Images for OBB Media

Demi Lovato discussed how her previous management treated her

In previous episodes of the series, Lovato shared how the control her previous management had on her contributed negatively to her mental health. She discussed how she worked with a dietician, a trainer, and others. Lovato said they were monitoring her food intake and exercise output.

Because of Lovato’s prior mental health struggles, she said the restriction was too much for her. While she didn’t blame her old management for her overdose, she did seek new management after she got treatment.

And Lovato allegedly had one person in mind.

Scooter Braun was going to tell Demi Lovato ‘no’ at first

RELATED: Demi Lovato Admits She Relapsed After Her Near-Fatal 2018 Overdose

Braun shared the story of him and Lovato teaming up together for her music career. He claimed that Lovato only wanted to meet with him in regards to new management.

“I wanted to make sure with everything she went through I honored that,” Braun expressed. “But I had every intention of telling her, ‘No.’ I felt overwhelmed at the time.”

The manager came up with a plan on how to let Lovato down lightly.

“We had a plan for not only how we were going to say no, but who we were going to recommend,” he commented in the docuseries.

However, Braun did end up changing his mind.

Scooter Braun ended up managing Demi Lovato for this 1 reason

While Braun was not going to manage Lovato, his conversation with Lovato made him think differently.

“Once she started talking and pouring out her heart and soul, we realized that we absolutely needed to manage her,” he said.

Braun continued by saying what he thought Lovato did need in that situation — not a manager, but a friend.

“She needed someone who knew what to do, but also didn’t need her to work,” Braun expressed.

Braun’s clientele includes big musician names such as Ariana Grande, Justin Bieber, and Quavo. The manager was able to take on Lovato as a client and add her to his roster. Braun already having many other clients likely lessened any pressure Lovato felt to jump right back into performing.

And after Lovato joined Braun’s team, she stepped in as host on The Ellen DeGeneres Show and interviewed Bieber. Lovato shared on the show that Bieber’s journey and coming out on top from his struggles inspired her.

You can watch the first three episodes of “Demi Lovato: Dancing with the Devil” on YouTube.