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With the “ShaneXJeffree” makeup premiere only a few days away, some fans are wondering just how much Shane Dawson could profit from this cosmetics launch. What is Shane Dawson’s net worth? How much could this YouTuber earn from the Conspiracy Palette, in collaboration with Jeffree Star? Here’s what we learned from his documentary series, The Beautiful World of Jeffree Star.

Shane Dawson started making YouTube videos in 2008

This internet personality is so much more than a YouTuber. Shane Dawson’s wrote two novels, created his own podcast, and even produced multi-part documentaries. As the winner of the Shorty Award for “YouTuber of the Year,” Shane Dawson made a name for himself with his heart and sense of humor.

According to Business Insider, Shane Dawson’s “fame has earned him an estimated net worth of around $12 million, as well as a book, a podcast, and numerous TV and film appearances.” That number is expected to more than double, thanks to Shane Dawson’s recently released clothing line and upcoming makeup collection in collaboration with Jeffree Star.

Shane Dawson’s merchandise store sold out online within a matter of hours

Fans are getting an inside look into the beauty industry, with Shane Dawson’s documentary series, The Beautiful World of Jeffree Star. Thanks to Jeffree Star, Shane Dawson has a new line of merchandise. That includes phone cases, hoodies, pig slides, pig face-shaped backpacks, and everything in between. Once the online store launched, the YouTuber sold out of every product within a matter of hours.

During “The Secret World of Jeffree Star” episode of the series, the documentary discussed Shane Dawson’s potential income from the online store. One person stated that the YouTuber would make a 70% profit off of merchandise. That means that the Shane Dawson would earn $14 for every $20 shirt. (For some reference, Shane Dawson’s hoodies on his merchandise store are listed for $45-$50.)

“You’ve been down a crazy path, and I feel like once we’ve made some magic like, obviously we’re gonna create ’til we want to die, but from your own [merchandise] store and makeup, you could retire,” Jeffree Star said during the documentary series.

Shane Dawson, Ryland Adams and Kathy Griffin
Shane Dawson, Ryland Adams and Kathy Griffin | Photo by Astrid Stawiarz/Getty Images for Shorty Awards

Shane Dawson’s Conspiracy Palette with Jeffree Star is expected to earn millions, just from working with Morphe

Merchandise aside, Shane Dawson is expected to bring home millions of dollars from his makeup collaboration with Jeffree Star. There are multiple products that the YouTuber will be selling. That includes a lip gloss, six liquid lipsticks, a “mini-controversy” eyeshadow palette, and the conspiracy palette.

During one episode of The Beautiful World of Jeffree Star, entitled “The $20 Million Dollar Deal with Jeffree Star,” Morphe explained that they would purchase about 500,000 units, making $20 million in sales for Jeffree Star’s team. One person estimates that Shane Dawson could walk away with $10 million from the collection’s launch date. However, that number includes sales from Jeffree Star’s online store.

Shane Dawson’s makeup products will be available for purchase beginning on Nov. 1, 2019, making him the holiday collection for Jeffree Star Cosmetics. Fans can watch episodes of The Beautiful World of Jeffree Star on Shane Dawson’s YouTube Channel.