The Streaming Numbers For Beyoncé’s ‘Black Is King’ On Disney+ Aren’t As High As You Think
She is Queen Bey and the queen of this streaming platform. However, Beyoncé’s visual album, Black is King, didn’t do as well as some people expected. Here’s what we know about the streaming numbers for this production featuring the music of The Lion King: The Gift.
Beyoncé released her visual album exclusively on Disney’s streaming platform
She stunned fans with Lemonade, but in 2020, Beyoncé released another iconic visual album, titled Black is King. The music of this visual album was inspired by Disney’s live-action adaptation of The Lion King, released in 2019.
There, Beyoncé portrayed adult Nala, performing “Can You Feel the Love Tonight” alongside Donald Glover and even recording an original song for this adaptation, “Spirit.”
She took her involvement with Disney one step further, making Black is King an exclusive release on this streaming platform. However, the weekend it was released, it didn’t even make it to the Top Five most-watched movies.
This visual album didn’t do as well as some Beyoncé fans expected
With so many movies available on Disney+ and new ones premiering on a weekly basis, Black is King had some competition when it came to the most popular film on this streaming platform. According to one analysis from Yahoo Finance’s Alexandra Canal, this visual album didn’t do as well as some anticipated.
“It’s Beyoncé,” Canal said. “You expect that anything that woman touches turns to gold here. But according to new data by Seven Part, it seems like the film did not do as well as expected. So if we look at some of the top titles on Disney+ from Aug. 1 to Aug 3., we’ll see that Black is King doesn’t even crack the top five.
“At number one, we have The Incredibles 2 [at about 17%,] followed by Frozen 2, The Muppets, Hamilton, that musical really holding its own one month after its July third debut,” she continued. “It’s going bonkers. But Black is King finishes off all the way at number 10, attracting less than 4% of total users.”
‘The Lion King: The Gift’ earned a number of awards and recognitions
Before the release of Black is King, Beyoncé released the album The Lion King: The Gift, along with a few music videos. Those for “Spirit” and “Bigger” aimed to celebrate God, culture, nature, and color.
Of course, there was plenty of iconic dance moves, too. One of the songs featured in this visual album, “Brown Skin Girl” even earned the BET Her Award and the NAACP Image Award for Outstanding Duo or Group.
Blue Ivy Carter then performed alongside her mother for the Black is King version of this song. Music by Beyoncé, including the album The Lion King: The Gift, is available on streaming platforms like Spotify, Apple Music, and Tidal.
Her visual album, Black is King is available on the Walt Disney Company’s subscription service, titled Disney+. To learn more about Disney+, visit their website.