Taylor Swift Fully Shades Scooter Braun Again in ‘The Man’ Music Video

Taylor Swift just made it clear that the feud between her and Scooter Braun is far from over. Earlier today, the singer released “The Man” music video, and fans quickly noted that she sent the owner of Big Machine Records a very clear message. Swifties have been waiting for the music video for “The Man” ever since the songstress began dropping easter eggs that it would be her next single. Though the video has only been out for a few hours, it has already racked up over 3 million views and Swifties across the globe are dissecting every part of it. As the music video is Swift’s directorial debut, there’s certainly a lot to unpack.

Taylor Swift director of The Man music video
Taylor Swift | David M. Benett/Dave Benett/Getty Images

Taylor Swift debuts The Man music video

“Just sitting here pondering how happy I am that The Man music video is OUT. I want to say thank you to so many people- Gotta thank @therock for voicing The Man and for being so supportive of my music for years (and now my directorial debut!)- it’s so cool to have you be a part of this!! Thank you @jaydenbartels and @dominic_toliver for your amazing and hilarious reactions- and @loren your eye roll really was aStOnIsHiNg 🥰😘💗 My dad making his acting debut as ‘unimpressed umpire’ is a memory I’ll always cherish. Thank you to the entire cast and crew for helping me become the man I always knew I could be, 😂” Swift wrote in a message that she posted to her Instagram page.

The Lover artist packed the video with tons of references

“The Man” music video is filled with nuances for fans to unpack. But, one thing that jumped out at Swifties right away was the shade threw at Braun. To recap, Braun recently purchased Swift’s old record label, Big Machine Records, and now owns the masters to her first six albums. Swift maintains that she was not given warning of the sale and that it was her nightmare as Braun had made a point to consistently bully her over the years. Since the sale, the pair has gone back and forth and the “You Belong With Me” singer has declared that she will re-record her first six albums.

On November 22, 2019, Braun posted an open letter to Swift on his Instagram page looking to resolve the issues between them. However, that didn’t appear to work as Swift called him out again in her Billboard Woman of the Decade award in December of 2019. After seeing “The Man” music video, it’s clear that the feud is still alive and well. At the 53 second mark of the video, the man approaches a wall covered in graffiti. If you look closely, you can see the names of all six of Swift’s albums that Braun owns the masters to Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation.

Swift calls out Scooter Braun again

Smack dab in the middle of Swift’s album names is the word karma. There is also a sign that reads “Missing. If found, please return to Taylor Swift.” This is obviously a nod to how Swift feels about not having ownership of her life’s work. Considering the 30-year-old has written or co-written every song on all seven of her albums, she feels very strongly that she should have ownership of the masters for each of them.

The Swift vs. Braun feud continues

It’s pretty clear that Swift is calling out Braun at this point in “The Man” music video, but Swift also did one additional thing to make it even more obvious. Opposite the first sign sits another sign which pictures a scooter with a line through it. Clearly, Swift and Braun haven’t worked through their differences yet. Here’s hoping that they one day find a solution that is fair and works for both of them.