‘The Bachelor’: Why Are the Contestants From the Show Rapidly Losing Followers?

Although most contestants do not find love on The Bachelor, they build a sizable Instagram following after being on the show. They often become micro or macro-influencers, making a pretty penny off of each post. However, several previous leads and contestants are rapidly losing followers. 

'The Bachelor' Season 24 contestants on 'Women Tell All'
‘The Bachelor’ contestants on season 24 of ‘Women Tell All’ | Kelsey McNeal/ABC via Getty Images

‘The Bachelor’: How much money do the contestants make on one Instagram post? 

After The Bachelor Season 24, almost every contestant had over 3,000 Instagram followers. When an individual has anywhere from 3,000 to 100,000 followers, they become a micro-influencer, according to CMS Wire. These small creators might earn between $100 to $2,000 per post and brand products from those companies they represent. 

However, many contestants and former leading stars on the show have followers totaling in the millions — qualifying them as macro-influencers. Reality TV personalities with a broader audience, such as Hannah Brown, might earn between $5,640 – $9,400 on one post, according to the Influencer Marketing Hub.

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You might not even notice that they are advertising because influencers take photos of themselves with products, but do not explicitly state the advertisement in their caption. If you click on the picture, the tag will appear, saying, for instance, where to purchase the swimsuit.

Why are ‘The Bachelor’ contestants losing followers?

On June 7, 2020, a group of fans noticed that The Bachelor contestants’ audiences are declining. The first person to comment remarked that Madison Prewett from Peter Weber’s season lost 60,000 followers in a few days. 

A closer look revealed that she is not the only one. Victoria Fuller gets an average of 80-90,000 likes on a given post. Her Black Lives Matter posts are only getting around 20,000, and some fans comment with “unfollow.”

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“Whether we disagree with them or not, BN folks are losing followers for showing support for BLM,” one Reddit user wrote. 

Are they losing followers because of the Black Lives Matter posts they share?

A few fans contemplate whether or not the fans are looking for more entertainment from these influencers rather than education on equality. 

“I have been unfollowing a lot of influencers lately,” one Redditor added. “Not because they are speaking up, I’m proud of anyone who uses their platform to promote their beliefs/good. I have been unfollowing just for my mental state. Too much information in my face 24/7. The climate of the world has impacted my anxiety.”

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However, others feel that no matter whether it’s that the fans are offended or want more fun posts, it’s disheartening. Some supporters point out that it is tone-deaf to share anything fun and lighthearted while the world is fighting for racial equality.

“My concern with that is the fact people aren’t willing to understand, listen, or learn at all,” another Redditor added. “[The unfollowing is] not surprising, but disappointing and not productive.”