‘The Bachelor’: Why Are the Contestants From the Show Rapidly Losing Followers?

Although most contestants do not find love on The Bachelor, they build a sizable Instagram following after being on the show. They often become micro or macro-influencers, making a pretty penny off of each post. However, several previous leads and contestants are rapidly losing followers. 

'The Bachelor' Season 24 contestants on 'Women Tell All'
‘The Bachelor’ contestants on season 24 of ‘Women Tell All’ | Kelsey McNeal/ABC via Getty Images

‘The Bachelor’: How much money do the contestants make on one Instagram post? 

After The Bachelor Season 24, almost every contestant had over 3,000 Instagram followers. When an individual has anywhere from 3,000 to 100,000 followers, they become a micro-influencer, according to CMS Wire. These small creators might earn between $100 to $2,000 per post and brand products from those companies they represent. 

However, many contestants and former leading stars on the show have followers totaling in the millions — qualifying them as macro-influencers. Reality TV personalities with a broader audience, such as Hannah Brown, might earn between $5,640 – $9,400 on one post, according to the Influencer Marketing Hub.

View this post on Instagram

BYOBubbles if you wanna beach with me.

A post shared by Hannah Brown (@hannahbrown) on

RELATED: ‘The Quarantine Crew’: A Run-Down of Everyone That Hannah Brown and Tyler Cameron are With During the Coronavirus Pandemic

You might not even notice that they are advertising because influencers take photos of themselves with products, but do not explicitly state the advertisement in their caption. If you click on the picture, the tag will appear, saying, for instance, where to purchase the swimsuit.

Why are ‘The Bachelor’ contestants losing followers?

On June 7, 2020, a group of fans noticed that The Bachelor contestants’ audiences are declining. The first person to comment remarked that Madison Prewett from Peter Weber’s season lost 60,000 followers in a few days. 

A closer look revealed that she is not the only one. Victoria Fuller gets an average of 80-90,000 likes on a given post. Her Black Lives Matter posts are only getting around 20,000, and some fans comment with “unfollow.”

View this post on Instagram

These images were sent to me by @barryclarrk of a protest that happened in my hometown Virginia Beach this past weekend. I’d first like to say, I have been a part of the problem. And for that I am sorry. Being naive, staying silent, or not educating ourselves of the ongoing racism in our country IS contributing to the problem. Period. I don’t want to be a part of the problem. I’ve taken time to educate myself, read, listen & although I can never fully grasp or understand I am willing to keep learning. This isn’t a trend. This is a societal problem that needs change. & hopefully I can use my platform as a way to educate and continue everyday to learn from others— The BLM movement has fought to create a world free of anti-Blackness, where every Black person has the social, economic, and political power to thrive. Understanding White Privilege: White privilege are benefits granted to those because the color of their skin; in other words, purely on the basis of our skin color doors are open to us that are not open to other people. Far too many of us who are closer in proximity to being white erroneously believe that we do not have to take the issues of systematic oppression seriously or don’t feel the need to speak up. So now we have a choice. We can continue to use unearned privilege to remain ignorant, or can put aside the color of our skin in order to see clearly and live differently. “Not to decide is to decide”—Harvey Cox Decide. Do better. Be better. #blacklivesmatter #justiceforgeorgefloyd WHAT WE CAN DO: 1. First and foremost; EDUCATE yourself. As I will continue to do everyday. 2. Pick up a book/tune into an audible to READ like White Fragility(one that I have started) or articles sourced on the internet. 3. WATCH a documentary. A good one I found on Netflix was “13th”; a microscopic insight to what the black community goes through 4. DONATE to organizations like Reclaim the Block linked: https://secure.everyaction.com/zae4prEeKESHBy0MKXTIcQ2 5. And take time to REFLECT. Something that I personally asked myself before deciding to post this “in what ways does my proximity to whiteness afford me privileges that are not extended to Black people?”

A post shared by Victoria Fuller (@vlfuller) on

RELATED: ‘The Bachelor’: Did Victoria Fuller Just Confirm She Is Dating Chris Soules in the Sassiest Way?

“Whether we disagree with them or not, BN folks are losing followers for showing support for BLM,” one Reddit user wrote. 

Are they losing followers because of the Black Lives Matter posts they share?

A few fans contemplate whether or not the fans are looking for more entertainment from these influencers rather than education on equality. 

“I have been unfollowing a lot of influencers lately,” one Redditor added. “Not because they are speaking up, I’m proud of anyone who uses their platform to promote their beliefs/good. I have been unfollowing just for my mental state. Too much information in my face 24/7. The climate of the world has impacted my anxiety.”

View this post on Instagram

This is my brother @mattjames919 and I will always stand with you. I never will know what you go through on a day to day basis. You have a way of carrying a smile and a contagious laugh that always makes it seem like everything is all good. I've seen something different these last couple of weeks. I've seen a more serious you. I've seen conviction in your eyes to make change and I of course will always stand with you. I will stand with all of my brothers and sisters because this is not a country that is safe nor fair for all people. Black lives matter more than anything right now. At the protest yesterday, I saw so much pain in these mother's eyes who have lost their children to police brutality. At @abcfoodtours we work with the minority. Those kids have my heart and I'll be damned to see one of them lose their lives to a corrupt system. We need to educate, grow, continue to educate, and keep growing. This can not just be a moment in time. This has to be a movement that last forever. I have much to learn and clearly, the people in my DM's have much to learn. I've added 9 movies to this post that I will be watching and I challenge others to watch. You can give Outter Banks and Ozark a break and watch these films. I also am calling on all my friends of color to use my platform so you can use your voice to educate. Please reach out to me and make your voice heard on my page. My followers need you and I need you. The floor is yours.

A post shared by Tyler Cameron (@tylerjcameron3) on

RELATED: ‘The Bachelor’ Fans Attack Chris Harrison’s Social Media Post on Blackout Tuesday 

However, others feel that no matter whether it’s that the fans are offended or want more fun posts, it’s disheartening. Some supporters point out that it is tone-deaf to share anything fun and lighthearted while the world is fighting for racial equality.

“My concern with that is the fact people aren’t willing to understand, listen, or learn at all,” another Redditor added. “[The unfollowing is] not surprising, but disappointing and not productive.”