The Creative Way Kate Middleton Is Promoting Her Book ‘Hold Still’

Catherine, Duchess of Cambridge has taken on various project throughout the coronavirus (COVID-19) pandemic. Her latest one is a book called Hold Still, which was released on May 7.

Kate is now in the process of promoting the book, and she has a creative way of doing so. 

Kate Middleton smiling
Kate Middleton | Samir Hussein/WireImage

‘Hold Still’ is a photography book about the COVID-19 pandemic

Hold Still is a photography book that documents life in the United Kingdom during the pandemic. In May 2020, Kate called for people to submit their photos, and 100 images were eventually selected to be featured in the book. The pictures aim to showcase individuals across the country as they deal with life in these unprecedented times.

“Focused on three key themes – Helpers and Heroes, Your New Normal and Acts of Kindness, this book presents a unique portrait of the UK during the 2020 lockdown, through 100 community photographs,” the book description reads.

Kate published Hold Still as a collaborative effort with the National Portrait Gallery. The duchess also wrote the introductory text for the book. Proceeds will go to the gallery as well as a mental health charity called Mind.

Kate Middleton is promoting the book in a creative way

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Since the book’s launch, Kate has been trying to promote the project. For example, she visited the National Portrait Gallery and met with some photographers whose photos are featured in Hold Still.

Another way Kate promotes the book is by participating in a special book hunt. According to People, she teamed up with the organization Book Fairies to leave 150 copies of Hold Still in various places around the U.K. These copies include a letter from Kate herself.

One Twitter user who found the book shared a photo of the letter. In it, Kate talks briefly about Hold Still before urging the reader to participate in the book hunt as well.

“Once you have finished looking through the book, please leave it somewhere else in your community for the next person to enjoy,” the duchess wrote, signing, “With my very best wishes, Catherine.”

Other royals have been supportive of Kate Middleton’s project

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Kate’s Hold Still project has seen a lot of support both from the public and other royals. 

For example, Sophie, Countess of Wessex submitted a photo herself. While volunteering at a mosque last year, she took a picture of one of the volunteers and shared it on Instagram.

“Ali helped to establish the Mosque’s food parcel delivery service for NHS workers, people self-isolating and other families in need, which has so far helped 400 households,” the caption read. “Ali’s smile captures the enthusiasm for helping others that is so evident amongst the volunteers at the Mosque.”

Meanwhile, Queen Elizabeth also showed support for Kate when the Hold Still exhibition took place in September 2020.

Her Majesty shared in a letter that she had the chance to look at the photos submitted. She continued, “The Duchess of Cambridge and I were inspired to see how the photographs have captured the resilience of the British people at such a challenging time, whether that is through celebrating frontline workers, recognising community spirit or showing the efforts of individuals supporting those in need.”