‘The Falcon and the Winter Soldier’: Why did the ‘Inhumans’ Twitter Account Wake Up to Promote the Disney+ Series?

The Falcon and the Winter Soldier is the next original Marvel series coming to Disney+, set to premiere on March 19. On the heels of the continuing intrigued and mind-bending antics of WandaVision, anticipation is growing for what Marvel Studios has in store next.

This anticipation has left fans starved for any semblance of a hint as to what might happen in Sam and Bucky’s big adventure. One particularly strange bit of recent marketing has given them just that, a weird social media blip leading to some big theories based on scant evidence.

[Spoiler alert: Rampant speculation for Falcon and the Winter Soldier coming up.]

The Falcon and the Winter Soldier logo
Premiering March 19 on Disney+ | Marvel

A peculiar old Twitter account woke up to promote the series

Following the release of a new commercial for The Falcon and the Winter Soldier during Super Bowl LV, a most unexpected Marvel TV show’s Twitter account shared it: Inhumans. Prior to the Feb. 8 tweet, the account hadn’t shared anything since December of 2019.

Originally airing on ABC in 2017, Inhumans followed the royal family of a secret society that gains superpowers from a substance called Terrigen Mist. After an attempted coup by the king’s younger brother, the family are dumped on Earth and must fight their way back to the Inhuman city of Attilan on the moon.

Widely panned for its cheap production values, bland characters, and misguided storytelling, Inhumans has gone down as possibly the very worst project ever associated with the Marvel Cinematic Universe. Rumors have swirled about a potential reboot of the characters even before Marvel Television was shut down in favor of Marvel Studios handling both films and TV shows.

Now, such rumors have kicked into overdrive after the Inhumans account shared the spot for Falcon and the Winter Soldier. As discussed by outlets like The Direct, the speculation is that the series will somehow involve the reintroduction of the Inhumans into the MCU. After all, the account probably wouldn’t be used to promote something that it had no connection to, indicating that something might be afoot.

This logic, however tenuous it might seem, holds up a little bit. The old Twitter accounts for similarly defunct Marvel TV productions like Cloak & Dagger and Runaways haven’t shared anything for the new Disney+ shows recently. Agents of SHIELD retweeted a trailer for Falcon and the Winter Soldier, but it was an older one, not the Super Bowl spot. If those old accounts for better-regarded shows aren’t being leveraged, why then use the Inhumans one?

The Inhumans might be important after ‘The Falcon and the Winter Soldier’


‘The Falcon and the Winter Soldier’: Who Is the New Villain, U.S. Agent?

Whatever ends up happening or not happening in The Falcon and the Winter Soldier, the Inhumans are still more than likely to make a comeback in the proper MCU soon. This is because they are inextricably linked to another upcoming Disney+ series: Ms. Marvel.

In the comics, Kamala Khan, aka, Ms. Marvel, is an Inhuman and gained her body-morphing powerset after her hometown of Jersey City was flooded with Terrigen Mist during the events of the “Inhumanity” storyline from 2013-2014. As she comes to grips with her abilities and begins to establish her superhero identity, she also has run-ins and interactions with various major Inhuman characters, like Queen Medusa and Lockjaw, the giant bulldog.

It would certainly be strange for Marvel Studios, often known for keeping their stories close to the comic source material when possible, to abandon such a central part of Ms. Marvel’s backstory. Actor Rish Shah, who is set to play Kamran in the series, seemed to tease the Inhumans on Instagram, according to ComicBook.com.