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How much of a sensation has Baby Yoda become? So much so that even a Twitter parody account about him is making national news. 

The Twitter parody account in question is @BabyYodaBaby, which posts various pictures of the little green tyke doing or saying cute things, typically in trademark backward Yoda syntax, it does. Recently, however, Twitter chose to suspend the popular account for reasons that were unclear.

Twitter logo shown on a phone screen
Twitter logo | Chesnot/Getty Images

What is BabyYodaBaby about?

Ever since The Mandalorian revealed Baby Yoda to the world at the end of episode 1, he has become more well-loved than the hotly anticipated The Rise of Skywalker, which came out December 20 to a mixed reception. With the exception of a few negative souls, people love Baby Yoda, or at least find him a funny diversion from the ills of the world, or at the very least, the toxicity of Twitter. 

He debuted on November 17 with the tweet, “Baby I am. Yes.”

Since then, the account has tweeted several times most days with cute sayings designed to make followers reply “eeeeee.”

It’s not just cute pictures and sayings, however. There are clever parodies within the parody. 

For instance, more than once, Baby Yoda has thrown shade at Gizmo from the 1984 movie Gremlins, and he also said, “I am Baby Groot not.” He has even appeared in a parody of the classic Nirvana album cover for Nevermind, although the picture is careful not to feature Baby Yoda in very specific anatomical detail. 

Why was Baby Yoda suspended on Twitter?

Then, all of a sudden, the party came to a screeching halt. And this time it wasn’t a speeder bike stormtrooper smacking him on the head. Twitter suspended on the ominous date of Friday the 13th, shortly  before The Mandalorian concluded. 

The reasons for this were not immediately clear. As a Screen Rant article wrote, ” It’s puzzling as to why this account was reported in the first place. Looking through the account’s most recent tweets, all of them seem pretty harmless.”

The account was eventually reinstated with a tweet saying “Back I am.” 

An Esquire profile explained, “Twitter emailed Baby Yoda and said he had overlapping accounts—meaning he was promoting himself and doing apparent no-nos like retweeting @BabyYodaBaby from the @BadFatherHanSolo account.

“Oops. As BabyYodaBaby would probably say: Twitter policies. A baby knows not these things.”

Who is BabyYodaBaby?

Exactly why this is a problem was not entirely clear, but the solution was simple: keep one account and delete the others. And that’s just what Baby Yoda did. Esquire found the account holder, and while their article does not use the person’s real name, it does reveal he’s a high school guidance counselor. 

And the story only gets more interesting because BabyYodaBaby had also been a writer on the sitcom Spin City when Charlie Sheen starred in the show. Showbiz didn’t work out, so he went back to school and started the Baby Yoda account as kind of a lark. He’s even topical, riffing off of Sunday night’s Golden Globe awards.

Now he has more than 200,000 followers, including such notable names as Lin-Manuel Miranda. And he’s made a real impact beyond posting cute memes. He got spotlighted by Good Morning America, among other outlets.

“I got something from a girl who wrote about how her grandfather’s dying. And she continues to show my tweets to her family, and they get such joy out of it,” BabyYodaBaby told Esquire. “And I’m like, ‘Holy s—.’ In no way did I think I’d be affecting people… It became this thing that is really heartfelt. And in no way did I know it was going to go there.”