The Weeknd Gets Pepsi Super Bowl Commercial Ahead of Halftime Show Performance

As the world awaits Super Bowl 55, they are also awaiting the halftime show from The Weeknd in what is arguably the biggest performance of his career. Ahead of the show, Pepsi debuted a commercial that features him prominently and references his rise to fame.

The Weeknd at a Super Bowl 55 presser
The Weeknd at a Super Bowl 55 presser | Kevin Mazur/Getty Images for TW

The Weeknd is performing at Super Bowl 55

Following Jennifer Lopez’s performance last year, The Weeknd is headlining this year’s Super Bowl. Though there have been some theories about The Weeknd having special guests during the ceremony, the singer insists that he’ll be riding solo.

“I’ve been reading a lot of rumors,” he said Thursday in an interview on The NFL Network. “There wasn’t any room to fit it in the narrative and the story I was telling in the performance. So there’s no special guests, no.” This is different from Lopez, who brought out Bad Bunny and J Balvin.

On Tuesday, Pepsi is debuted its second national television ad starring The Weeknd. The commercial is titled “The Walk.” It is voiced by The Weeknd’s longtime friend and and creative director, La Mar Taylor.

According to a press release from Pepsi, the spot “picks up right where the first national TVC ‘Get Ready’ left off, with The Weeknd pulling into the stadium for Super Bowl gameday, ready to take the stage.”

In the commercial, The Weeknd out the tunnel toward the field, “reflecting on his musical journey and meteoric rise in music and entertainment over the last decade.” The commercial will air right before Super Bowl 55’s kick-off, but fans can watch it on Pepsi’s digital hub. The hub can be accessed online and/or through unique QR codes on Pepsi Halftime Show packaging..

All about The Weeknd’s new Pepsi commercial

In the commercial, The Weeknd out the tunnel toward the field, “reflecting on his musical journey and meteoric rise in music and entertainment over the last decade.” The commercial will air right before Super Bowl 55’s kick-off, but fans can watch it on Pepsi’s digital hub. The hub can be accessed online and/or through unique QR codes on Pepsi Halftime Show packaging.

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“This year, we turned a 12-minute performance into a six-week immersive experience that brings fans closer to The Weeknd like never before as he prepares to perform on the world’s biggest stage – the Pepsi Super Bowl Halftime Show,”  Todd Kaplan, Vice President of Marketing – Pepsi, in a statement received by Showbiz Cheat Sheet. With our introduction of ‘The Walk,’ new augmented reality experiences, and an ongoing look behind the scenes, we are hoping that fans will continue to ramp up their excitement and anticipation for his performance.”

Kaplan also noted how The Weekend is one of the most distinctive artists out right now. “The Weeknd is one of the most dynamic performers in the world, and is always pushing the limits of creativity with his commitment to the characters and storylines he develops, and we’re excited to share his vision with fans in a whole new way,” he added.