This boy band may be from South Korea, but that doesn’t stop them from connecting with fans worldwide through their music, art exhibits, and even social media. In their virtually nonexistent free time, BTS shares pictures and videos with their fans, oftentimes through websites and apps like Weverse, V Live, and Twitter. Here’s our look into the social media sites that are used the BTS idols.
Does BTS use social media?
They’re one of the biggest boy bands in the world — selling out stadiums, making Grammy history, and creating their second album in the Map of the Soul era, Map of the Soul: 7. Yet, somehow, they still have time to connect with fans on social media.
If you want to get a reply from BTS, your best bet is Weverse, the “is a fan community platform that connects the fans with BTS and TOMORROW X TOGETHER of Big Hit Entertainment,” according to their website.
This K-pop group does have professional social media accounts and a group Twitter account, where they often post behind the scenes pictures and birthday wishes for each other. (BTS’ personal Twitter account is @BTS_twt. Their official Twitter account is @bts_bighit.)
The BTS members use Twitter and the group has YouTube, Instagram, and TikTok accounts
BTS does have accounts on multiple social media platforms, earning millions of followers on Instagram, Twitter, and even TikTok. Their most recently-created social media account was TikTok, where fans “broke” the platform in a matter of hours.
Some of these posts, and even some of the videos, are shared directly from the BTS members. Most are taken by professional photographers, often promoting the group’s latest endeavors. That may be their latest, historic cinema event or their recently-released album, Map of the Soul: 7.
Is social media one of the tools that makes BTS so successful?
During one interview with Billboard, the Big Hit Entertainment CEO, Bang Si-Hyuk, discussed BTS and the reasons why he believes the K-pop group is so successful. A big part of their success is due to social media and their ability to reach a global audience, despite the language barrier.
“The experience of global citizens watching the same performance at the same time has been transformed now to one where we communicate real-time with anyone around the world, in our palms, through various channels,” Bang said (with English provided in real-time from an on-site translator).
“We exchange the same contents, sensations, and enthusiasm. Through that very same technology, BTS, which came from a small production company here in a country in eastern Asia, has resonated with the world,” he continued. “Global audiences have become fanatical about the music videos where Korean singers sing in Korean language and dance. Globally, the lyrics, dialogues, and messages of BTS are translated and shared worldwide, which has made BTS into The Beatles of the YouTube generation and a hero at the periphery. Conversely, the success of BTS has proved the existence and value of YouTube technology.”