Who Is DJ D-Nice: Inside the DJ’s Eclectic Music Taste and History in the Industry?
The world is coming up with new ways of socializing and entertainment as major cities around the country are on lockdown to help slow down the spread of the coronavirus. From Netflix watch parties to the increase of TikTok dance routines, everyone if figuring out how to have fun while shut-in. But there was one game-changer this weekend, thanks to a celebrity DJ, D-Nice.
The New York native set Instagram ablaze with nine hours of classic and current hip hop, R&B, and pop tunes as his followers tuned in.
Who is DJ D-Nice?
Nice has been in the hip hop and disc jockeying industry for over 30 years. He began in the 1980’s as a beatboxer and socially conscious rapper. One of his most notable songs is his 1989 hit, “Self Destruction.”
He later worked as a music company executive and is credited with discovering Kid Rock and landing Rock a deal at Jive Records before he began dabbling in professional photography.
He transitioned into deejaying for celebrities at exclusive parties. He also provided tunes at corporate events for clients that include BET, HBO, Heineken, and Essence.
Nice was briefly married to actress Malinda Williams in 2008.
What made DJ Nice decide to do a quarantine party?
Bringing joy through music has always been Nice’s motivation and the coronavirus pandemic will not stop him. Instead, he says being quarantined provided the perfect opportunity for him to do something creative to bring everyone together.
“Homeschool was a simple idea that was just a way to take my mind off of Coronavirus and the quarantine,” he told The Root. “As someone in the nightlife and lifestyle events industry, the cancellations have made a major impact not only on finances but on people’s spirit as a whole. What I have always known is that music is powerful and has the ability to bring people together, so this was an opportunity for me to marry my passion and purpose together to help lift spirits.”
Working in hip hop and being part of its evolution from traditional record selling to digital downloads, Nice is used to having to adapt and proved he is a master by doing so with his quarantine party.
DJ D-Nice’s quarantine mix showed his vast musical taste and expertise
For nine hours, Nice streamed from his Los Angeles apartment. He played hits from almost every genre of music and proved his eclectic taste and ability to please a vast audience.
Some of the classics he included were from Ashford & Simpson, Chaka Khan, Prince, Maze featuring Frankie Beverly – hip hop hits from Ludacris, Heavy D, Big Daddy Kane, Notorious B.I.G., Too Short and The Ying Yang Twins.
He mixed in some Afrobeats from artists like Fela, house music from Patrice Rushen and Evelyn “Champagne” King and new dancehall music by Davido. He even played music by country music legend Kenny Rogers in honor of the late star who passed away just the day before his live stream.
Other DJ’s and celebrities are following DJ Nice’s model of virtual entertainment
Nice gave Instagram a party on both Mar. 21 and Mar. 22. Others are now following suit, including The Roots’s Quest Love. Love joined in with Nice to help raise money for a chairty focused on providing nutritious food for children. Love’s playlist included more dancehall and Reggae elements, as well as R&B slow jams.
There are also a handful of entertainers who are now offering concerts online directly from their homes to uplift people during this time. Erykah Badu treated her followers to a concert that fans could tune into for a $1 donation.
Others have a some scheduled to go live within the coming days, including JoJo, gospel singers Fred Hammond and Deitrick Haddon and more.
Thanks to Nice’s innovative thinking, he now has dozens of opportunities, most notable is a partnership with the previous First Lady Michelle Obama for a virtual voting party.